Outlines aggressive expansion plans with aim to lead regional specialty coffee market
Dubai, UAE, 7th July 2004: Second Cup, the popular specialty coffee retailer, announced today the opening of its fifth caf in Dubai at Spinneys in the prestigious Bur Dubai area. The opening is part of the regional expansion plans, which started with the first outlet opening in March last year on Sheikh Zayed Road.
Speaking on the occasion, Mr. Mohi-din Binhendi, President, Bin Hendi Enterprises, the master franchisee of Second Cup in the Middle East said that the launch of the new Second Cup outlet at Bur Dubai is testimony to the company's commitment to offer the best coffee experience to consumers, as well as to grow the brand in the region.
Said Mr. Binhendi, "Given the tremendous response to the first Second Cup cafe on Sheikh Zayed Road, as well as the rising popularity of the brand, we are always looking for locations to make our brand more accessible. This move is in line with the company's ambitious growth strategy to capture a larger market share of the rapidly increasing specialty coffee consumer segment."
The new Second Cup caf, open from 7:30 am to midnight, boasts a trendy ambience and offers a fabulous range of coffees including the recently introduced Maple Syrup Latte, as well as aromatic teas. The caf also offers English style breakfasts, and grilled panini-style sandwiches, which compliment the wide selection of beverages.
"High levels of customer service and an innovative line up of specialty coffee, tea, bakery products and light snacks are the hallmarks of Second Cup and we are delighted to bring the Second Cup coffee experience to the doorsteps of our esteemed clientele in Bur Dubai," added Mr. Paul Barbone, Franchise Manager, Second Cup.
On the anvil are plans to open Second Cup cafes at Sharjah City Center and Diera City Centre. The company also plans to open cafes in Abu Dhabi and Oman markets during the coming months, and steadily expand in other areas of the Middle East, including Saudi Arabia and Qatar.
Commenting on the plans for the region, Mr. Binhendi concluded, "Trends indicate the Middle East region is shifting to a more qualitative cup of coffee. The reason we affiliated ourselves with Second Cup is that we are confident that our brand and quality products would be well received by the vibrant, cosmopolitan population. We are now fully geared to expand our operations based on the solid foundations and are eagerly anticipating sharing our unique coffee culture with customers in new markets throughout the Middle East."
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About Second Cup:
Second Cup's leadership in product innovation has been recognized by the prestigious Retail Council of Canada. Second Cup offers The Ultimate Coffee Experience through exclusive specialty coffees and innovative beverages including Chocolate Lovers' Lattes, iced blender sensations including Fruizzi and Chillatte and now the Vanilla Bean Latte. The Second Cup is the leading specialty coffee retailer in Canada, offering the world's finest coffees throughout all their cafes. For the Ultimate Coffee Experience online, visit www.secondcup.com
About Bin Hendi Enterprise:
Bin Hendi Enterprises is a well-established food and fashion retailer that has been in operations for 28 years and has successfully introduced prestigious fashion brands, as well as foodservice concepts such as Japengo and Caf Havana. To learn more about Bin Hendi Enterprises, log on to www.binhendi.com
For media information contact:
Larissa Kuzmina
Bin Hendi Enterprises
Dubai,
UAE
Tel: (971-4) 222-6068
Fax: (971-4) 221-9673
Email: mktgmgr@binhendi.com
Yasmin Ranijiwala
Percept Profile Gulf
Dubai, UAE
Tel : (971-4) 344-6373
Fax : (971-4) 344-3581
E-mail: info@perceptprofilegulf.com
© Press Release 2004
