Kodak's strategic partnership with Microsoft promises great prizes during this year's Dubai Shopping Festival

Dubai, 22nd Jan '08 - Now could be the most rewarding time to print those locked-up digital images. Kodak, the world leader in digital imaging solutions has been a support sponsor in the Dubai Shopping Festival since the last thirteen years. With 2008 DSF round the corner, Kodak is all set to take center stage with its "scratch and catch" promotion at all Kodak Express outlets. For the first time in the Middle East, Kodak has tied up with Microsoft and promises some great offers and prizes on printing digital pictures.

"Like every year Kodak remains committed to its contribution to the phenomenal success of DSF. The scratch and catch promotion is going to create waves this DSF because every customer who walks into the Kodak Express outlets walks away with a prize along with their real Kodak quality printed memories to cherish forever", said Arif Khan, Area Manager Kodak (Near East) Inc.

"Printing your digital images is the safest way to safeguard your cherished digital images and the Kodak Express promotion this DSF is the ideal time to get give life to your memories and in the bargain win some great Microsoft products", added Arif. "Both Kodak and Microsoft stand for 'Genuineness' and our coming together for this genuine promotion is an ideal way to reinforce our stand for it".

The association with Microsoft will set Kodak in the limelight amongst many other discounts and offers during this years' DSF. With the scratch and catch promotion customers can take 50 prints at Kodak and avail guaranteed prizes such as Xbox Consoles, Windows Vista Packs, Xbox Games, PC Games, Kodak cameras and thousands of Kodak print vouchers.

Look out for these incomparable prizes at all Kodak Express outlets across the UAE from 24 Jan to 29 Feb'08.

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About Eastman Kodak Company
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

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© Press Release 2008