Saud Bahwan Group Drives Innovation across Vehicle Management Processes with SAP

Flagship Omani company deploys SAP for dealer business management to support business process transformation

Dubai, United Arab Emirates -December 18, 2006 - SAP Arabia, the Middle East business arm of SAP AG (NYSE: SAP), has announced that leading Omani business house, the Saud Bahwan Group, is leveraging the SAP Dealer Business Management application to revolutionise its business processes in the automotive sector. The agreement for the software was signed in the third quarter of 2006.

Using SAP Dealer Business Management from the SAP for Automotive solution set, the Saud Bahwan Group (SBG) will have in place a process based on strong technical architecture and best business practices to cover automotive service management. SBG will underpin its core business processes with industry-specific functionality from SAP for Automotive and integrate disparate legacy systems to ensure a consistently high level of service across its extended dealership network, to improve service to its customers throughout Oman.

Leveraging automotive industry-tailored channel management capabilities, the company will focus on service management provide all channel partners with visibility across the entire order-fulfillment process--from customer request to delivery. SAP Dealer Business Management will be used to integrate service management across their Oman-wide network. SBG wholly owns all of the showrooms, service and parts centres throughout Oman for their various franchises.

"SAP software is a key enabler helping us achieve the aims we have set for our business transformation," said a senior official from the Saud Bahwan Group. "We have always deployed cutting-edge technologies to ensure customer satisfaction and this has enabled us to be at the number one position for more than three decades. Our solution from SAP is truly a first in the automotive sector in Oman. We opted for SAP solutions on account of its scalable, reliable and user-friendly software. With the rollouts of SAP's automotive suite applications, we will have a worldwide standard set of end-to-end business processes."

Supporting SBG's aims to keep all information and communications technology (ICT) systems linked for seamless workflows, SAP Dealer Business Management solutions will leverage the end-to-end process integration capabilities of the SAP NetWeaver platform to simplify and unify purchasing processes and data exchange with suppliers. The integrated solution also provides users across sales, production and financial departments with comprehensive visibility into the vehicle pipeline to reduce sales costs and improve delivery times. SAP Arabia is managing the project with along partner L&T Infotech.

"This deployment at SBG will clearly demonstrate the strategic business value companies gain with SAP's integrated solutions," said Essam Enany, president, SAP Arabia. "SAP provides the scope of functionality automotive companies need to unify widespread business networks and efficiently execute end-to-end business processes. We are committed to helping our customers master their unique business challenges. By working with leading companies like the Saud Bahwan Group, we will continue to deepen our expertise of the auto industry's unique requirements."

-Ends-

About SAP
SAP is the world's leading provider of business software*. Today, more than 36,200 customers in more than 120 countries run SAP applications--from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at )

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24
Visit our web site www.saparabia.com or call SAP Arabia at +9714310777

For more information, press only:
Eman El Demairy, + (9714) 3301-777,
eman.eldemairy@saparabia.com, GMT +4 hours

Shilpa Mathai,
Wallis Marketing Consultants,
shilpa.mathai@wallis.mc, GMT +4 hours