Dubai, UAE; November 26, 2007: Saudi Arabian Sensing Solutions Co (SASSCO), the joint company formed by GE Sensing and the Tamimi Group, opened its new sales, service and training centre in Al Khobar today. The opening of the centre further demonstrates GE's commitment to on-going, significant investment in the Kingdom.

The opening event hosted invited guests from all regions and industrial sectors in Saudi Arabia and was supported by senior management from both GE and Tamimi. Also on hand were a number of international experts to explain the latest developments in technology and instrumentation at simultaneous presentations. Demonstrations of the latest commercially available products for measuring flow, press and gas and moisture were available, as well as overviews of the wide range of NDT (Non Destructive Testing) services offered by SASSCO.

The new facility forms the sales hub for the company's activities in the Kingdom, and sets the platform for creating a dedicated calibration, repair and training centre. It offers state-of-the-art calibration equipment for pressure and moisture sensors, and is the only resource-centre in the region capable of calibrating the Panametrics range of moisture meters.

The centre provides on-site repair service for these products and can upgrade existing customer equipment by the fitting of specific manufacturer's software.

Training from GE Sensing and GE Inspection Technologies is an important function at the centre. Typical NDT (non-destructive testing) courses cover the use of GE's ultrasonic, remote visual inspection, radiography and eddy current equipment. In addition, the centre provides a base for GE's qualified field services personnel and has the capability to carry out basic repairs on simple NDT equipment, such as flaw detectors.

Mohannad Labadi, General Manager, SASSCO, explained: "The industrial infrastructure of Saudi Arabia relies very heavily on sensing instrumentation for pressure, temperature, moisture, gas and flow. It also depends on non-destructive testing to provide safe asset management and maintain production outputs. SASSCO is resourced and focused to provide solutions in both sensing and inspection. The creation of our new sales, service and training centre ensures that we are now even closer in providing expertise and support in both technologies to our customers in the Kingdom."

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About GE Sensing:
GE Sensing is a leading innovator in advanced measurement and sensor-based technology solutions.  GE Sensing designs and produces precision instruments and systems that measure temperature, pressure, liquid level, humidity, gas concentration, and flow rate for the most demanding customer applications. GE Sensing serves customers around the world in the aerospace, healthcare, transportation, process and industrial businesses. Druck, General Eastern, Kaye, NovaSensor, Panametrics, Telaire, Thermometrics and Ruska are now part of one team, under one name:  GE Sensing. For more information, visit www.gesensing.com.

About GE Inspection Technologies:
GE Inspection Technologies is a leading innovator in technology-driven inspection solutions that deliver productivity, quality and safety to our customers. The company designs, manufactures and services radiographic, ultrasonic, remote visual inspection and eddy current equipment to inspect, monitor and test materials and equipment without disassembly, deforming or damaging them. Its products are used in a wide range of industries, including Aerospace, Power Generation, Oil & Gas, Process and Automotive. The company has 11 application centers around the globe and offers a range of services including repair, on-site RVI inspection services, calibration, training and upgrades. GE Inspection Technologies has 1,300 employees at more than 25 facilities in 25 countries worldwide. To learn more about GE Inspection Technologies visit www.ge.com/inspectiontechnologies. 

For further information, please contact: 
Kelly Home 
Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Tel: (+971 4) 334 4550
Email: k.home@asdaa.com 
Email: n.william@asdaa.com 

© Press Release 2007