Leading company joins 'Leaders Quadrant' of '2011 Magic Quadrant for Integrated Marketing Management' report and '2011 Magic Quadrant for Data Integration Tools' report
SAS, the leading provider of business analytics software and services, has taken top ranking positions in two of the latest reports released by Gartner, a leading international business intelligence and research firm. The leading company has been entered into the 'Leaders Quadrant' of Gartner's '2011 Magic Quadrant for Integrated Marketing Management' report while SAS and its subsidiary company, DataFlux, have also been named as part of the 'Leaders Quadrant' of the '2011 Magic Quadrant for Data Integration Tools' report.
According to Gartner, "Leaders in the IMM market have clients that have adopted their solutions as the primary vendor and platform to support all marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives. Emphasis is placed on MPM [marketing performance management] and process integration across marketing."
Another Gartner report points out that the integration of people, processes and technology to drive Return on Marketing Investment (ROMI) is the true value proposition underlying IMM. The leading research firm has also forecasted that by 2014, companies that develop an IMM strategy will deliver a 50 per cent higher ROMI than those that don't.
In February 2011, SAS revealed the acquisition of Assetlink, a highly-regarded provider of Marketing Resource Management (MRM) software. A key impetus behind this acquisition was to add planning, management and marketing operations capabilities to the leading company's broad analytics-based customer intelligence suite, which will help companies adopt an integrated marketing management process. SAS is one of the only IMM vendors that can tie both together in an integrated platform to drive performance improvements throughout the entire marketing organization.
Vendors had to demonstrate proficiency across three areas that support the execution, operational and analytical closed loop marketing process. SAS, which is also recognized by Gartner as a leader in CRM Multichannel Campaign Management, continues to tightly integrate campaign management activities with other SAS solutions, like social media and online analytics, providing a holistic view of the business that can help organizations achieve profitable revenue growth.
"We believe that our placement in this report reflects our deep investment and profound impact on marketers over the last decade with our customer intelligence solutions, which is one of the SAS core capabilities," said Wilson Raj, Global Product Marketing Principal for Customer Intelligence, SAS. "Against a recessionary landscape, SAS has powerful solutions to help CMOs innovate while driving operational excellence to deliver profits."
SAS Customer Intelligence is the most comprehensive suite of integrated enterprise marketing solutions available on the market today. Solutions include SAS for Customer Experience Analytics, SAS Digital Marketing, SAS Marketing Automation, SAS Marketing Optimization, and SAS Real-Time Decision Manager.
The '2011 Magic Quadrant for Data Integration Tools' report states, "Leaders in the data integration tools market are front runners in the convergence of single-purpose tools into an offering that supports a range of data delivery styles. These vendors are strong in the more traditional data integration patterns. They also support newer patterns and provide capabilities that enable data services in the context of service-oriented architecture (SOA)."
"Data integration underpins a broader information management strategy for turning raw data into useful information," said Jim Davis, Senior Vice President and Chief Marketing Officer, SAS. "It's about improving decisions, which only happens if the data is ready. SAS and DataFlux know that data integration and analytics are intertwined."
SAS and its subsidiary, DataFlux, deliver full-featured data integration technologies that tackle today's rapidly growing data volume, pressure to extract value from data and the need for faster decisions. Powered by its robust solutions like high-performance data management, analytical data preparation, real-time data integration, data federation and SOA integration, SAS and DataFlux provide a clear path to improved business analytics, better decisions and master data management (MDM).
"Organizations need to create and enforce the same standards and rules for data, especially as the amount and complexity of data increases. SAS and DataFlux have long helped companies deliver value from data, and our solutions help companies with the full life cycle of data management," concluded Tony Fisher, President and General Manager, DataFlux.
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About SAS
SAS, the leader in business intelligence and analytical software and services, has delivered proven solutions that have helped drive innovation and improve performance to customers located at over 50,000 sites around the world. Established in 1976, SAS has recorded consistent revenue growth and an unwavering dedication to helping customers make better, fact-based decisions. The success of the company is reflected in its presence in our everyday lives; from the roads we travel, mortgage loans we purchase to the brand of cereal you eat and the mobile phone plan you select. SAS has helped organizations across all industries realize the full potential of their greatest asset: data. The company has made major strides in the move to transform data about customers, performance, financials and more into key information and predictive insight that lays the groundwork for solid and coherent decisions. That's why SAS is used at more than 50,000 sites in over 100 countries, including 93 of the top 100 companies on the 2010 FORTUNE Global 500® list. Empowerment is the key to success and SAS has given its customers the ultimate advantage -THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2011 SAS Institute Inc. Cary, NC, USA. All rights reserved.
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