Software solutions can help companies run in a more efficient and sustainable manner and result in game-changing innovation
DOHA, Qatar: SAP, the world's leading business software company, has highlighted the role of innovation in helping Middle Eastern Oil & Gas companies achieve greater transparency, efficiency, productivity and business integration.
The observation was made today by Stephan Klein, SAP's VP and Head of Services Oil & Gas, Metals and Mining, EMEA, during the World Petroleum Congress in Doha, Qatar.
"Against a backdrop of oil price volatility, changing patterns of demand and supply driven by global market dynamics, as well as increasingly stringent regulations and environmental legislation, it is critical that oil and gas companies across the Middle East region are able to see, think, and act clearly," said Klein.
"Whether it is the development and deployment of new assets or the efficient and sustainable operation of existing assets, IT can provide this clarity and enable the closed loop management of business performance at both the enterprise and operational levels."
"Oil and gas is still very much the lifeblood of the world energy needs and we must ensure its exploration, extraction and distribution is achieved in an effective and efficient manner that also adheres to increasingly complex regulatory and compliance requirements. This calls for quick thinking and the intelligent processing of massive volumes of data in real time. Now is the time to innovate. If we do not continually push the boundaries of IT and apply them to the oil and gasindustry, businesses will miss opportunities to stay ahead of competition and maintain profitable growth."
SAP is the world leader for last 25 years in integrated business applications for the oil and gas industry, providing companies of different sizes with comprehensive, cutting-edge and specifically tailored software solutions that cover the full industry value chain, including upstream, supply and trading, refining and manufacturing, downstream marketing and retailing, optimal management of assets, as well as safe and sustainable operations.
100 per cent of the Fortune 500 companies in the oil and gasindustry are currently running SAP software to provide complete transparency and control for processes such as operational risk management, integrated sourcing and procurement, enterprise performance management, optimized asset operations management and efficient HR operations.
Klein addedthat the oil and gas industry in the Middle East will need to adopt a host of technological innovations to stay ahead of the curve.
SAP's latest in-memory technology has been harnessed by the industry to rapidly analyse large volumes of data and provide the necessary business insight to further optimize processes. In-Memory technologies can, for example, accelerate everything from stock overview and forecasting to strategic workforce planning and production loss or profitability analysis.
Mobile technology, meanwhile, will add excellence, efficiency and speed to an ability to access information and make decisions, whether it is approval of settlement, creation and completion of work orders, managing inventory levels or handling alerts in the supply chain.
Finally, Integrated Operations Performance Management can optimize operational performance within a refinery, and provide a consolidated view of operational and business data asrequired, eschewing the need for a range of complex, disparate and inefficient systems.
"SAP understands the needof the oil and gas industry to adopt and translate innovations into end-to-end value chain solutions and supports the industry with a global field services force offering best-in-class solution know-how to harness the full potential of IT investment and to reduce Time-to-Value," Klein explained.
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About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device- SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 176,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
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Media contacts
Claire McPeak,
+971 4 330 1777,
c.mcpeak@sap.com
Neil Jaques,
Wallis Marketing Consultants,
+971 4390 1950,
sap@wallis-mc.com
© Press Release 2011
