SAP Business All-in-One Software 'Quick, Easy, and Affordable';

Customers in Manufacturing, Services, and Trading to Benefit from Industry-Proven Solutions and Best Practice

DUBAI, United Arab Emirates -- 25 July 2010 -- In continued support of more than 800 customers in the Middle East and North Africa (MENA) region, SAP is reinforcing its Arabic language platform by adding the Arabic version of SAP Business All-in-One Enterprise Resource Planning (ERP) software to its portfolio of solutions in the region.

The solution, which goes live this month, is available to new and existing customers, and is designed to streamline business processes, support strategic decisions, and stay competitive, especially for the small to medium enterprise (mid-market) sector.

"The strength and vibrancy of the mid-market sector in the MENA region comes as a result of companies continuously striving to innovate - region-relevant business solutions that cater for this strategically important market are crucial to its ongoing success," said Sergio Maccotta, managing director, SAP Middle East and North Africa.

"With an average of two new customers selecting SAP business solutions in the MENA region per week, and the mid-market sector accounting for more than 50 percent of SAP's revenue, we are committed to supporting our customers in this field with tools that allow companies to leverage industry best practices and the agility to respond quickly to market changes and today in Arabic as well," continued Maccotta.

Regionally, SAP is seeing mid-market companies utilizing solutions that are user friendly, affordable, and can be implemented quickly in a fixed price and scope project.  Because the Arabic version of SAP Business All-in-One ERP software is based upon proven SAP best practices the software is designed for scalability, the solution is capable to grow and adapt with a company's specific business needs.

The Arabic version of SAP Business All-in-One ERP solution is tailored for the specific business needs of mid-market companies, and is designed to assist companies gain more visibility across departments, helping optimize operations across a range of areas including financial accounting, controlling / annual operating plan and forecast, reporting and analytics, sales and distribution, as well as industry specific requirements. Industry-specific solutions allow customers across manufacturing, services, and trading to benefit from expert industry insight.

According to SAP, organizations in the region are moving at an incredible speed, and those which aspire to take their business to the next level require the ability to react quickly and embrace change.  With 38 years of industry experience and expertise, SAP has demonstrated its role as an advisor to companies of all sizes to deliver customer-focused offerings, sharing global best-practices to quickly address critical business needs and to enable growth.

SAP is implemented in more than 15 different vertical markets in MENA including, oil and gas, construction, retail, public sector, banking, and automotive

Businesses interested in implementing the ERP solution can use the online SAP Business All-in-One fast start configurator tool to receive a tailored and immediate cost estimate: www.sap.com/mena/configurator

-Ends-

About SAP
SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 89,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2009 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Claire McPeak
Tel: +971 4 330 1777
Email: c.mcpeak@sap.com 
 
Caroline Holmberg
Wallis Marketing Consultants
Tel: +971 4390 1950
Email: sap@wallis-mc.com

© Press Release 2010