SAP Delivers on Its One Cloud Strategy

Customers Transform Their Businesses With a New and Comprehensive Approach to Cloud

DUBAI, United Arab Emirates - November 14, 2012

Since launching its cloud strategy at SAPPHIRE® NOW from Orlando in May 2012, SAP AG (NYSE: SAP) has infused the cloud DNA of SuccessFactors, an SAP company, into its cloud business to create the most comprehensive portfolio of cloud solutions in the industry. SAP offers 20 solutions and suites in the cloud, designed to optimize a company's most critical assets -- people, finances, customers and suppliers. As an integral part of SAP's cloud strategy -- together with platform, social and the business network -- today, SAP Cloud solutions are generating a US$1billion run rate, have a 14-fold revenue growth rate and boast 20 million users across more than 6,000 customers in the cloud. The announcement was made at SAPPHIRE® NOW + SAP® TechEd, being held as a co-located event in Madrid from November 13-16.

"We are passionate about delivering beautiful, robust and reliable cloud applications that work the way our customers do," said Lars Dalgaard, member of the SAP Executive Board. "I announced our cloud strategy acceleration six months ago and since then the response and traction we've seen in the market has been monumental. SuccessFactors grew by 92 percent year over year, SAP Business ByDesign at 300 percent year over year and companies are embracing SAP Jam as a productivity tool with more than 8 million users. And we're just getting started. There is so much more to come as we continue to innovate across our cloud portfolio, applying user and mobile-first design principles, to meet our customers' business needs -- and most importantly delight our customers' end users."

Line-of-business applications running on SAP Cloud together with the suite solutions -- SAP Business ByDesign® and SAP® Business One OnDemand -- are empowering people through a consumer-grade user experience, purposeful collaboration and insightful analytics for managers across all areas of the business. Today, SAP announced examples of the significant sales and development momentum across the entire suite of cloud solutions.

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About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 197,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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2012 Software Vendor of the Year: ITP Arab Technology Awards and Computer News Middle East ICT Achievement Awards.

Media contacts
Claire McPeak, SAP
+971 4 330 1777
c.mcpeak@sap.com

Neil Jaques
Wallis Marketing Consultants
+971 4390 1950
sap@wallis-mc.com