Dubai - 2nd April 2009: Driven by strong market demand and a conviction in the growth potential of its flash memory products in the UAE, SanDisk, the world leader in flash memory, opened the region's first new look  memory center in the Middle East at E Max, Oasis Center, Dubai. E Max is the largest multi-branded consumer electronics store in Dubai.

The memory center concept, which features SanDisk's latest flash memory cards and USB flash drives, provides a unique retail experience for SanDisk customers, in line with E Max's youthful, vibrant and energetic feel. It will also offer customers comfort, easy and convenient information to assist them when making purchasing decisions.

Demand for flash memory - which is used to store data and programming in mobile phones, digital cameras and MP3 music players - has surged in recent years.  Recent reports expect flash memory sales to climb from US$4.5 billion to US$10 billion this year, fueled by higher demand and escalating prices.[1]

Flash memory serves as a hard drive for consumer devices. Music, phone lists, applications, operating systems and other data are generally stored on flash chips. Unlike with computer memory, the data is not erased when the device is turned off.

According to Tareq Husseini, SanDisk's Middle East and Africa Sales Director, the  new center will not only strengthen SanDisk's presence in the UAE - which is a critical market for SanDisk - it will also boost the company's sales as it provides customers with "direct experience" and access to SanDisk's products.

He added: "Consumer electronics are becoming increasingly advanced, and the strategy behind the SanDisk memory center is to create a comfortable environment where consumers can educate themselves about the latest technology. At the center, trained staff will show consumers how to unlock the full potential of their devices - or wake up their phones, as we like to say."

Dirk Raemdonck, Operations Manager of EMAX, expressed his excitement about the SanDisk memory center, enthusing that innovation has been the cornerstone of SanDisk and noting that the new interactive area is the perfect showcase for SanDisk's current and future technology. "We are thrilled to have this unique space for SanDisk, which is in line with Emax's concept to provide the customers with the right accessory and relish the experience. It's a terrific, hands-on way for consumers to experience SanDisk's products and learn more about their great features."

Dubai-based Landmark Group, which owns Oasis center, has ventured into electronics retailing under the E Max brand. The company, which currently has eleven E Max stores across the GCC, plans to invest over Dhs500 million in opening 33 electronic retail outlets covering 1.2 million square feet area across GCC.

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About SanDisk
SanDisk Corporation, the inventor and world's largest supplier of flash storage cards, is a global leader in flash memory - from research, manufacturing and product design to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk Corporation, registered in the United States and other countries. microSD and SDHC are trademarks. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This press release contains certain forward-looking statements, including specifications, applications and customer acceptance that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: our products may not perform as expected and the other risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in our Securities and Exchange Commission filings and reports, including, but not limited to, our Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.

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Reka Sepsy
P.O. Box 29764
Dubai, United Arab Emirates
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Phone +971 (4) 337 2824
Email reka@tcf-me.com

© Press Release 2009