Launches 2two new plasma models that offer superior clarity and vastly enhanced brightness and contrast features


Dubai,: June 17, 2004: - Samsung Electronics, the global leader in digital convergence technology, today launched its two high-definition (HD) ready Plasma televisions for consumers in the Middle East: . The launch of two new models, the PS-42P4H and PS-50P4H.
 
takes brings the total number of Samsung’s Plasma televisionmodelss to number, making it the only company in Middle East to offer such an extensive range.
 
“Samsung’s plasma range distinguishes itself through superior clarity and vastly enhanced brightness and contrast features,” said Ashraf Sajid, Sales and Marketing Manager, Samsung Gulf Electronics. “This is the ultimate home theatre solution, combining state-of-the-art digital picture quality and features such as the DVI interface with a slim and attractive design. Furthermore, the two models have successfully overcome the high power consumption shortcoming of most plasma models making them the ideal choice for home users.”
 
“The launch of Samsung’s new Plasma televisions will further revolutionise display technology in the region,” said Mr. Ashraf Sajid, Sales and Marketing Manager, Samsung Gulf Electronics. “Already a regional leader in the display industry, Samsung is capitalizing on its proven track record of success to offer a new generation of high-end,   –42-inch and 50-inch – Plasma televisions that exceed performance levels of existing plasma models available in the market.”,” Mr. Sajid added.
 
The newly launched models boast a number of enhancements such as an innovative visual algorithm – 1000cd/m2 brightness and 3000:1 contrast ratio to provide greater brightness without comprising on contrast for real-to-life like images, 2T PIP with a double screen, 2100 pages teletext and a superior sound quality guaranteed by SRS TruSurrround XT to provide true theatre-quality surround sound experience through a seamless integration of 5 speakers and a sub woofer system. Furthermore, the new models offer versatile features such as Samsung’s DNIe™ (Digital natural image engine) to achieve superior image quality, full HDTV functionality and digital video interface (DVI) to transmit 100% digital video signals without any picture loss for high-quality images.
 
“The launch of Samsung’s new Plasma televisions will further revolutionise display technology in the region,” said Mr. Sajid. “Already a regional leader in the display industry, Samsung is capitalizing on its proven track record of success to offer a new generation of high-end, 42-inch and 50-inch Plasma televisions that exceed performance levels of existing plasma models available in the market.”
 
“Samsung’s plasma range distinguishes itself through superior clarity and vastly enhanced brightness and contrast features,” Mr. Sajid further added. “This is the ultimate home theatre solution, combining state-of-the-art digital picture quality and features such as the DVI interface with a slim and attractive design. Furthermore, the two models have successfully overcome the high power consumption shortcoming of most plasma models making them the ideal choice for home users.”
 
-Ends-
 
Editors’ Note:About Samsung Electronics
Founded in 1969 in Korea, Samsung Electronics today has 25 production bases worldwide and 59 sales subsidiaries in 46 countries. Samsung Electronics global strategy involves eight main regions: North America, Europe, Southeast Asia, Central Asia, Middle East & Africa (MEA), China, CIS and Latin America. Based on its vision of ‘digital convergence’ where everything will be integrated through networks, Samsung Electronics has currently positioned itself into four main business units, Home Network, Office Network, Mobile Network, and Core Components, producing the world's most innovative digital products. Currently, Samsung Electronics is the world’s largest computer display manufacturer.
 
For further information, please contact:
Dhanraj Walvekar / Prem Ramachandran
ASDA’A Public Relations,
Exclusive Affiliate of Edelman PR Worldwide in
Middle East and North Africa,
Dubai,
UAE
Tel: +971-4-3344550
Fax: +971-4-3344556 
E-mail: info@asdaa.com
 

© Press Release 2004