The Bite Size Bar
Jeddah - It's fair to say that Samsung's new slider phone is just as sweet as the Korean manufacturer's marketing team says it is. In fact, it's quite stunning. In truth, we'd been hearing rumors about the Samsung E900 phone since the turn of the year, so we were preparing ourselves for a bit of an anticlimax.
Sure, like the other phones born into the RAZR generation, this phone is as slim as a bag of wafers, but it's the phone's tactile quality that catapults it into trailblazer territory.
While lying dormant, it boasts a glossy, jet-black finish with a low-key silver trim that gives the phone a very sleek minimalist finish. But while some phones can flatter to deceive when they click into action, this is certainly not the case with the E900. When the E900 slides smoothly open, the soft keys and cursor keys light up in neon blue, which transforms the handset into a geek-boy's fantasy idea of modern technology. David Hasselhoff's car KIT in Knight Rider and early dark-screened digital watches probably provoked similar reactions from technology lovers in the 1970s and 80s.
In short, it's a phone which (unlike David Hasselhoff) you just want to stroke, which is just as well because that's exactly how you operate the Samsung E900. Well it's more of a feather-light touch than a stroke, which is both a strength and weakness of this phone.
Just as Jeremy Clarkson has so often preached to petrol heads - that a luxury sports car can only be truly appreciated once the owner has learnt to drive it properly, the exact same thing applies to the Samsung E900.
The display is excellent and really does justice to the icon-based operating system. The menu is divided into three rows of three icons, and to navigate, a simple touch up, down, left or right will usually suffice.
To save power, the display will black out from time to time if you haven't touched the phone for a few seconds and users will have to slide the device shut and open and begin again if this happens.
Fortunately, there are hard keys on the side of the phone for operating the camera and MP3 player. The camera is a 2.0-megapixel snapper.
As a music player, the device enables you to store tracks in MP3, WMA, AAC, AAC+ and AAC++ formats, and 128mb of built-in memory allows for storage of around 40 songs. Fortunately, there is storage capacity for extra memory.
This is a phone that's delightful to look at and intriguing to use. There are very few phones out there which can compete with Samsung's visual and tactile appeal.
True, the touch-sensitive buttons will take some getting used but if you like the beautiful things in life, then the new mobile phone from Samsung should prove to be to your taste.
-Ends-
About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
For further information, please contact:
Suhaib Alwazir
ASDA'A Public Relations
Riyadh/Jeddah
Exclusive Affiliate for Edelman PR Worldwide in Middle East and North Africa
Tel: 966-2-6575194
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E-mail: s.al-wazir@asdaa.com
Inamm Butt
Samsung Electronics Co., LTD
Tel.No.:+966 2 6650940
Fax No.:+966 2 6636114
© Press Release 2006
