Company expects significant year-over-year growth of 35 per cent in 2005
Dubai - Samsung today at GITEX showcased five of its most advanced mobile phones, scheduled for launch in the Middle East in the fourth quarter of 2005. Taking mobile technology to the next level, these mobile phones will offer a variety of the most cutting-edge functions, such as motion recognition technology, TV output support, built-in HDDs, megapixel camera and MP3 players, all packaged in compact and sleek designs, which Samsung is well known for.
Samsung's flagship model for 2005, SGH D600 is the ultimate media phone specifically designed with luxury in mind, featuring a compact and stylish 'Intenna' and an elegant slide-up design. The Samsung i300 combining a full-spec MP3 player with mobile phones, is the world's first 3GB HDD embedded music smart phone with dial-wheel navigation to enjoy expanded music playing features. SGH-E760, the first phone in the Middle East to offer consumers an unprecedented '3D motion recognition' experience, offers advanced features including MP3 player, 1.3-megapixel camera, MPEG4 video recording, digital imaging in a high-quality 262-K LCD display.
D720, Samsung's first Symbian OS-based smartphone, offers versatile synchronization possibilities and the Z500, billed as the world's most compact 3G phone, for real-time video telephony and video streaming, features built-in megapixel and VGA cameras.
Speaking on Samsung's ambitious growth plans, Mr. Steve Han, Senior Manager - Telecommunications, Samsung Gulf Electronics (SGE) said: "In the Middle East Samsung has continued to exceed consumer expectations, delivering phones that offer an unmatched communications experience. By leading design innovation and integrating advanced technology very early in our mobile phones, we have provided unique features with benefits and value for consumers. This strategy has strengthened our aspiration to achieving the number one position, and will enable the company capture 25 per cent of Middle East's mobile phone market share in 2005.
Samsung's 2005 technology and design leadership have included several advanced capabilities - such as the automatic slide-up design for a sleek look and easy-to-use comfort; blue-tooth connectivity, state-of-the-art echo cancellation technology for enhanced voice clarity; 1.3-megapixel built-in camera for superior digital-quality images, high quality video and audio playback functionality and a photo caller-ID for personalized experience
"Samsung's mobile phones have consistently established new benchmarks in Middle East's mobile communications industry. By incorporating diverse technologies in its phones - from advanced functions for the upwardly mobile users to business-productivity features for the professional segment - Samsung has transformed the mobile phone into an intelligent handset, providing consumers a richer communications experience," explained Mr. Sandeep Saihgal, Sales and Marketing Manager, SGE.
"Samsung's extensive mobile phone line-up, coupled with its first-to-market technology strategy, has positioned the company as a leader in the Middle East mobile communications industry," Mr. Saihgal added.
Samsung's pavilion is located in GITEX in Hall B2-1 and is designed to offer consumer a direct experience of its 'Imagine' theme. Samsung Electronics is now rated as the world's number one consumer electronics brand, after it surpassed long entrenched player, Sony. The company's brand is valued at $14.9 billion and is ranked at 20th position among the top 100 global brands in a survey by BusinessWeek magazine and InterBrand Consultancy.
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Samsung At Gitex
The state-of-the-art mobile phones that Samsung showcased at GITEX include:
SGH D600: Samsung's flagship model for 2005, SGH D600 is the ultimate mediaphone specifically designed with luxury in mind, featuring a compact and stylish 'Intenna' and an elegant slide-up design. Packed with advanced features, the phone features a 2-megapixel camera and boasts of functions such as MP3 player, blue-tooth, TV output support and Piscel Viewer to allow users to view files in MS Word, Excel, PowerPoint, TXT and PDF formats.
Samsung SGH i300: Combining a full-spec MP3 player with mobile handset, the Samsung i300, is the world's first 3GB HDD embedded music smart phone with dial-wheel navigation to enjoy expanded music playing features. Equipped with a 1.3 megapixel flash camera, video recording, easy-to-use MS Windows mobile OS software and digital amplifier-powered dual speakers, the phone is set to revolutionise the music-enabled mobile phone industry. The phone also comes with an excellent stereo Bluetooth headset for enhanced MP3 experience.
SGH E760: First phone in the Middle East to offer consumers an unprecedented '3D motion recognition' experience, the new SGH-E760 offers advanced features including MP3 player, 1.3-megapixel camera, MPEG4 video recording, digital imaging in a high-quality 262-K LCD display. The phone also has embedded stereo speakers, Bluetooth stereo headset and a superior printing solution among other state-of-the-art features such as motion gaming and music beatbox.
SGH D720: Samsung's first Symbian OS-based smartphone, the D720 offers versatile synchronization possibilities over Bluetooth and SynML and is equipped with a 1.3-megapixel camera as well as MP3 player with lyrics support, 3D sound and dual speakers. Furthermore, the phone's two-way e-mail function and instant messaging capabilities enhance the convenience of this convergence device.
SGH Z500: Billed as the world's most compact 3G phone, this fashion-forward handset, for real-time video telephony and video streaming, features built-in, megapixel and VGA cameras. Fully blue-tooth enabled, the Z500 is equipped with an MP3 player and a large external memory for uninterrupted entertainment.
About Samsung Electronics
Samsung Middle East and Africa (MEA) is headquartered in Dubai. In line with its global vision of 'Digital Convergence,' the company markets its digital devices portfolio through four product divisions: Handheld products (HHP), Information Technology (IT), Home Appliances (HA) and Audio-Visual (AV). Through a network of over 40 distributors, Samsung MEA looks after the distribution of its digital devices across the Middle East and Africa region. With annual revenues in 2004 region reaching US$2.7 billion, the company has also invested in a service subsidiary, located in the Jebel Ali Free Trade Zone in Dubai. The 3000-sq.mts-service facility recently completed nine years and is among the largest within the GCC countries.
For further information, please contact:
Dhanraj Walvekar
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai
UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
E-mail: info@asdaa.com
Prem Ramachandran
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai
UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
E-mail: info@asdaa.com
© Press Release 2005
