19 March 2007
Reinforcing Samsung's technology and design leadership in the European markets it today unveils the world's smallest printer, multi function monitors, cutting edge notebooks, and the latest luxuries in mobile handsets.

Hanover, Germany - Samsung Electronics Co., Ltd., one of the market leaders in consumer electronics, IT equipment and mobile communications, today unveils an innovative array of digital media, telecommunications and IT products at CeBIT 2007 and announces a new print partnership. Samsung is proud to showcase products which will lead the digital lifestyle revolution and change the way technology is used in all areas of modern life and business.

Addressing the needs of both the consumer and business markets this year's products focus on efficiency and ease of use, naturally combined with Samsung's award winning unique design.

Balancing form and function Samsung's new range features the world's smallest yet powerful all-in-one printer products, the world's first USB-enabled multi-function monitors, a 30 inch LED backlight monitor, and three new black high gloss notebooks. In addition, Samsung redefines the mobile multimedia experience with its Ultra Edition II range and Ultra Music (SGH-F300) handset.

Samsung's 2007 products demonstrate its ability to lead and challenge the market, along with its understanding of changing lifestyles and consumer demand for IT, digital media and telecommunications products that support and enhance the connected world people live in.

Dr. Jongwoo Park, President of Samsung Electronics' Digital Media Business said, "This year's CeBIT is particularly exciting for me as it is my first time attending as the President of Samsung's Digital Media Business. Through our continuing investment in market research and product development we are launching digital media products that look good, perform even better and are easy to use.  To help build our development in the B2B market we are also accelerating our focus on hardware and software combinations to meet the diverse needs of business today and our partnership with SP3 and IBM is testament to this strategy. "

Mr. Geesung Choi, President of Samsung's Telecommunication Business, added, "By forging closer relationships with our customers and service operators and through our enhanced understanding of them, Samsung continues to provide a range of new products that showcase the best in design and technology.  I hope that our Ultra Edition II and Ultra Special lineups, including our Ultra Music (F300) handset, provide European customers with a more diverse choice of mobile multimedia experiences to suit their individual lifestyles."

AT CeBIT this year, visitors will be able to see and experience an extensive portfolio of Information Technology and Telecommunications products.

Highlights include:

Printer

A powerful multifunction printing solution - Samsung's new SCX-6345N series

With an impressive printing and copying speed of 43 A4 pages per minute, built in duplex and the highest paper capacity in its class, the robust SCX-6345N (printer-copier-scanner-fax) presents a powerful one-stop multifunctional printing solution for today's demanding office needs.  Designed specifically for small to medium sized offices, Samsung's new SCX-6345N series incorporates many capabilities of a traditional A3 copier, whilst offering a whole host of features to maximize productivity and drive cost-savings.

An all-in-one "desktop" color laser unit - Samsung's new CLX-2160N series

As the world's most compact and lightest color laser all-in-one unit, half the size of a conventional printer, Samsung's new CLX-2160N series fits perfectly into any office environment and is small enough to fit on any office desk.  USB connectivity, one touch ID copying, a unique circular toner capable of printing 2,000 black-and-white copies, or 1,000 color copies and a front-loading toner process makes these printers easy to use and ultra efficient.

A perfect partner for business users with high speed & reliability - Samsung's new ML-4050N

Ideal for any mid-to large-size business environment, the ML-4050N high-speed laser printer reduces first-page print time to 9 seconds, prints 38 pages per minute and offers superior print quality and minimum maintenance.  In addition, the high-volume toner has a capacity of 20,000 sheets and three paper trays holding a maximum of 2,100 sheets in any type/size, making it ideal for large volume printing.

New partnership to offer all-in-one printing solutions for business

To strengthen its presence in the business printing market Samsung also today announced a new global alliance with Solution Printing Partners [SP3], the world's leading provider of printing solutions, and IBM, the well-known business solutions firm, to establish a new category of total printing solutions based on specialist software applications.  As part of this partnership Samsung intends to establish a regional sales and support system to address the particular printing needs of its fast-growing customer base and will use Solution Printing Partners [SP3], expertise in printing solutions, such as document management and print system security, and IBM's Business Output Optimization and JScribe technology to provide a total print solution designed to meet the specific needs of each of its customers.

Monitor

Four black, high gloss LCD monitors with dual hinge stands - Samsung's new SyncMaster 961BG/961GW

These trendy and design driven LCD monitors boast black high gloss material, LED power buttons and dual hinge stands for improved ease of use.  When it comes to function, the new models offer an enhanced multimedia experience with 170 degrees of viewing range, a dynamic contrast ratio of 3000:1 and 2 ms response time. Thanks to Samsung's MagicRotation technology the screen automatically rotates according to the position of the text and its MagicTune technology allows users to adjust brightness, contrast and resolution at the touch of a button.

Seven-inch digital photo frame to transmit and share photos - Samsung's new SPH-72V

This state-of-the-art photo frame displays digital photos taken by any digital camera or cell phone cameras on a seven-inch LCD screen.  The SPH-72V comes equipped with a wireless networking function, making it easy to transmit digital photos and with its WiFi capability is also able to share photos with Windows Vista PCs and display photos uploaded to websites such as Windows Live Space without a cable connection.

30-inch LED Back Light Unit Monitor - Samsung's new SyncMaster XL30

Incorporating LED (Light Emitting Diode), Samsung's SyncMaster XL30 features 123% color production, ensuring more detailed and finer color expression.  It is also better for the environment due to its lack of mercury and halogen components.

Notebook

Sleek and stylish next generation notebooks - black high gloss R70, R20 and Q45

Based on its new black, metallic 'Aura' design, which incorporates a high gloss finish and high resolution LCD screen, these latest notebooks provide consumers with an unrivalled combination of high performance and power, packaged in Samsung's consistent sleek and slim notebook design.

Mobile Handsets

Greatly designed and carefully considered for customers - Samsung's Ultra Edition II range

Ultra Edition 10.9 (U600), Ultra Edition 12.1 (U700) slider, Ultra Edition 9.6 (U300) metallic clamshell Ultra Edition 5.9 (U100) world's slimmest candy bar

Building on the runaway success of Samsung's Ultra Edition range, launched in July 2006, the Samsung Ultra Edition II embodies the best of rapidly advancing technology, revolutionary mobile designs and must-have business and consumer desired multimedia functionality to create four of the slimmest, most powerful and best looking handsets in each form factor. Each Ultra Edition II handset offers advanced features such as 3 megapixel cameras and camcorders, high-speed internet connectivity, extensive multimedia and audio capabilities. Proving that Samsung truly is at the heart of consumer needs, each of these handsets incorporates innovative consumer driven design elements to improve the user experience, including external multimedia navigation keys for ease of use and jewel inspired casing, which enhance both the experience and appearance of using these handsets.

A true mobile music experience for customers - Samsung Ultra Music (SGH-F300) Samsung's F300, the Ultra Music phone, is an iconic handset designed with dual LCD screens.  It is equipped with a digital power amp, which offers a dedicated music user interface on one side, making it easy to navigate through song lists.  Additionally, it features a stereo FM radio and a Quick PC Sync, allowing users to create a music library and customized play lists. On the reverse side, the F300 has all the extra features consumers have come to expect, including a 2 megapixel camera, extended battery life and Bluetooth technology.

-Ends-

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

For more information, please visit www.samsung.com/cebit/press

© Press Release 2007