Beirut | March 21st

SAHAM Group and LIA Insurance organized a cocktail reception at the Four Seasons Hotel on March 21, 2013.

The event is held to introduce SAHAM Group to customers, partners and to the entire LIA Insurance ecosystem.

Holding the role of a major shareholder in the Lebanese Company since June 2012, SAHAM Group is known as being a Moroccan group established in 1995 by its current President; Mr Moulay Hafid El-Alamy, and operating in several areas: insurance, assistance, consumer credit, offshoring and health.

Today, SAHAM Group is known as having nearly $800 million in turnover in 2011 and is sustained by over 5600 employees.

The Group revolves around three operational Hubs;

The Financial Hub, dedicated to insurance and assistance,

The Health Cluster, targeting the pharmaceutical industry and health care market in Morocco, Africa and the Middle East,

The Offshoring Hub, covering all activities of phone assistance, Business Process Outsourcing (BPO) and back office services for European customers in particular.

Over the past 2 years, SAHAM Group has witnessed an unrelenting growth namely in Africa, through the acquisition of the Colina Group (an insurance group operating in fifteen countries of the Sub-Saharan Africa), and has more recently gained expansion in areas of the English speaking Africa with growing offices in Angola and Kenya.

Considered as the top-notch Pan African broker, SAHAM Group has also set feet in the Middle East through LIA Insurance.

On the same note, Mr. Elalamy declared, "We have high hopes when it comes to the businees in the Middle East. From our point of view, LIA Insurance is a strategic hub that acts as a leader for regional development."

In this context, LIA Insurance, a prominent actor in the insurance market in Lebanon, was able to build a strong relationship with its customers, one that has been based on trust and reliability for nearly 40 years now.

Salam Hanna, General Manager of LIA Insurance added, "Between 2008 and 2012, LIA Insurance has both doubled its assets and increased its profits by 83%".

This event was held in presence of: Mr. Raymond Audi - Lebanese Minister of State, Dr. Ali Oumlil- Moroccan Ambassador to Lebanon, Mr. Assaad Mirza- President of ACAL (Association of Insurance Companies in Lebanon) and Mr. Issam Hitti- President of LIBS (Lebanese Insurance Brokers Syndicate).

-Ends-

LIA Insurance
LIA Insurance (previously Libano Arabe) was established in 1975 and built a relationship of trust with its customers and stakeholders by developing an image of credibility. Currently, it is one of the most reputable insurance companies in the Lebanese market. Operating through a nationwide network of offices in Lebanon, LIA Insurance had spread its seeds onto a new territory, in 2006, the company launched operations in Syria with its sister company, Syrian Arab Insurance, operating in five major cities with over 100 employees. LIA's main shareholders are Saham Finances and Bank Audi.

Saham Group
Saham Group is a multi-business Moroccan Holding whose activity is primarily organized around business services.

Established in 1995, the Group recorded in 2011 more than 800 million Dollars of turnover and employs more than 5600 employees. The Group aims to invest in diversified sectors and acquire structures with high growth potential.

Saham Group also operates as an investor in sectors with strong potential for offshoring, and health... etc. The Group's activities are organized around four areas: Insurance, Offshoring, Health and Real Estate.

For more info, please contact:
Ghita Kittane
Directeur Communication Groupe
Mobile : +212619190000
E-mail: gkittane@saham.ma
www.sahamgroup.com

Rim Kraytem
Innov'Action
Mobile: +9613223336
Number: +9611448720
E-mail: rim.k@actionprgroup.com
Areej
Abou Harb
Innov'Action
Mobile: +9613946528
Number: +9611448720
E-mail: areej.h@actionprgroup.com

© Press Release 2013