SAGIA Streamlines CRM Processes with SAP

Saudi Arabian General Investment Authority set to benefit from deployment of SAP's 'best practice' and case management offerings

Riyadh, Kingdom of Saudi Arabia - February 5, 2007 - SAP Arabia, the Middle East business arm of SAP AG (NYSE: SAP), has announced that Saudi Arabia's General Investment Authority has deployed the mySAP ERP and mySAP Customer Relationship Management (CRM) enterprise software applications to increase and improve its handling of international inward investment opportunities.

Executives with SAGIA have confirmed that the 'best practice' and 'case management' experience built into the mySAP CRM software application is what encouraged them to choose SAP technology over other providers of enterprise resource planning (ERP) solutions.

"The business benefits of this new SAP CRM deployment for SAGIA are real and immediate," said Amr Al-Dabbagh, SAGIA's Governor. "By better managing our interaction with our customers and by improving our case management capabilities, SAGIA expects to significantly improve its international competitiveness standing vis--vis other countries, as ranked annually by the World Bank's International Finance Corporation."

"SAP technology will enable SAGIA to be an international leader in its sector, and thus be considered by the international investment community among the most technologically advanced," said Essam Enany, president, SAP Arabia. "SAP's implementation will help accelerate its rapid upward climb, greatly assisting the organization in its quest to be among the world's top ten most competitive nations by 2010."

SAP is the worldwide market leader in ERP software, according to a comprehensive new study by Gartner, the independent industry analyst group.

In the Middle East, SAP Arabia increased its market share from 30.2 per cent in 2004 to 33.1 per cent in 2005 while its nearest competitor has a market share of 23.3 per cent. Total spending on software solutions in the MENA region reached $187.35 million in 2005, representing an increase of 16 per cent year-on-year and is expected to be worth around $ 371.08 million in 2010. Saudi Arabia was the largest market with 43.9 per cent share and the UAE second with 26.8 per cent share of the regional market in 2005.

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About SAP
SAP is the world's leading provider of business software*. Today, more than 36,200 customers in more than 120 countries run SAP applications--from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at )

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

About SAGIA
The Saudi Arabian General Investment Authority (SAGIA) is a service entity aiming to provide services and facilities to promote investment and economic development in the Kingdom of Saudi Arabia. SAGIA was established in April 2000 under the directives of the Supreme Economic Council (SEC) as a catalyst to promote inward investments, facilitate exchange of best practice between the public and private sectors, as well as act as an intermediary between the global business community and the Saudi Government and its ministries and agencies. It also aims to contribute to economic policy-making substantiated by research and strategic criteria.

SAGIA's role is complementary and supportive to the bodies directly concerned with the various investment sectors and working to finalize the investors' procedures. The mission of SAGIA is to create a pro-business environment while providing comprehensive services to investors, and fostering investment opportunities in energy, transportation and knowledge-based industries.

The SAGIA logo, name, and any other marks contained herein that reference the Saudi Arabian General investment Authority are the property of the Saudi Arabian General Investment Authority. All rights reserved.

For customers interested in learning more about SAP products:
Global Customer Center:
+49 180 534-34-24
Visit our web site www.saparabia.com or call
SAP Arabia at +9714310777

For more information, press only:
Eman El Demairy,
SAP Arabia,
+ (971-4) 330-1777,
eman.eldemairy@saparabia.com,
GMT +4 hours

Shilpa Mathai,
Wallis Marketing Consultants,
+ (971-4) 390-1950,
shilpa.mathai@wallismc.com,
GMT +4 hours