Sage Software ME announces its biggest participation in Gitex 2008

Sage Software displays its full range of products and plans special offers for SMBs during Gitex Technology Week

Dubai, UAE, 19th October 2008: Sage Software, the leading global supplier of ERP, CRM, and HRM solutions to medium and large organisations, announced today its biggest participation in Gitex 2008. Sage Software is demonstrating its full range of products that address the entire solution requirements of the business value chain. Sage will also announce exceptional upgrade offers to its product lines for SMB customers.

"For the past years Gitex has positioned itself as the largest gathering of IT companies in the region. It is the ideal platform for customers who are looking for the latest innovative solutions and seeking high profile companies that can help them with their business software needs, "said Mr. Marc Van der Ven, managing director, Sage Software ME. "Gitex provides us with an excellent opportunity to learn more about the region's business trends and changes, and interact with key decision makers and future prospects. It offers the opportunity to demonstrate the true flexibility and adaptability of our products and how we can deploy our innovative solutions to help customers face the challenges in managing their businesses."

Sage Software is showcasing its latest Accpac integrated suite, consisting of Sage Accpac ERP version 5.5 with integrated CRM. This suite from Sage provides a seamleass cross-functional integration between CRM and ERP available in the market. It combines the benefits of ERP and CRM to support integrated front and back office business processes and workflow. It enables customers to improve decision-making ability by providing insights into what is happening within the business, enhances collaboration between departments and facilitates improved customer relationships.

In addition, Sage is launching the new release of Sage X3 ERP v5 at GITEX, targeted towards the region's rapidly growing manufacturing companies. "We have been investing heavily in building up the resources needed to support this remarkable ERP productline, and our market research has shown that local manufacturing companies are in real need of a strong and flexible international manufacturing software supported by a vendor with a firm commitment to providing local support," says Van der Ven. The announcement of the new release underlines Sage's commitment to providing solutions for the needs of small, mid-sized and large companies in the Middle East each time with the appropriate support infrastructure behind it.

Sage is also exhibiting its portfolio of small business division products which includes, Peachtree, ACT!, Simply Accounting and Line50. In the highly competitive SMB market, this portfolio of accounting and CRM solutions enables these companies to identify the opportunities to enhance functionality, improve productivity and communicate more effectively.

"Sage Software Middle East stands out in the market with its ability to provide business software solutions for any company of any size and any budget. We are committed to providing innovative solutions that answers the requirements of today's market and provide the best business management solutions that help our customers with the challenges they face in all aspects of their business. We are committed to simplicity and ease of use and will continue to do so with the designing of the next generations of our products." added Van der Ven.

A number of Sage's regional partners are also present at the exhibition through the Sage stand located in hall #6, A6-40. Partners such as Experts Team from Saudi Arabia, Azadi Soft from Iran, Triad Software, and Scan Technology from the UAE have the chance to meet their customers and further strengthen their ongoing support to them in the region.

-Ends-

About Sage Software ME:
Sage Software offers leading business management software and services that support the needs and challenges of medium sized organisations. Its parent company, The Sage Group plc (London: SGE.L), supports 5 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable software for enterprise resource planning, customer relationship management and human resources management. Its products are used by a range of industries including Manufacturing, Wholesale Distribution, Trading, Banking & Financial Services, Transportation & Logistics, Telecommunications, Oil & Gas, Healthcare, Chemicals, Consumer Products, Defense & Security, High Tech, Government / Non-profit, Services, Retail, Utilities, Construction/ Real Estate and Education.

For more information, please visit the Web site at: me.sage.com

Press Contact:
Eman Hussein or Marwa Yehia
Spot On Public Relations
Tel: 04-3491686,
Fax: 04-3493245
Emails: emanh@spotonpr.com , marway@spotonpr.com