New cutting-edge solutions for SAGE ERP X3 takes the global market by storm

Dubai, 22nd June 2015 - Sage Middle East, the leading provider of business management software, has announced its collaboration with Specialized Application Workshop and Software Mill LLC, a.k.a. "SAW Soft Mill," for the further development of Sage ERP X3 for regional and international distribution. 

SAW Soft Mill, which is the US- based software development arm of the UAE's Sharaf HQ Investments, praised its long-standing partnership with Sage and announced its plan to co-develop the Sage ERP X3 product into various cutting-edge hybrids for multi-purpose application. Yasser al Sharaf, Chairman of Sharaf HQ Investments, agreed. "Sharaf HQ Investments and our US- based software development team, SAW Soft Mill, is excited to expand our partnership with the Sage product team to capitalize on identified opportunities in the vertical integration base," he added.

Keith Fenner, Senior Vice President - Sales, Africa and Head of Sage Middle East, shared the company's exciting new plans to take the popular Sage ERP X3 to the next level in its development, and to ready it for use in a wide range of new industries.

"We are working closely to develop vertical solutions based on the Sage ERP X3 platform for the domestic and international markets," he noted, acknowledging that the industry-wide potential for the product's growth and expansion is rife.

Currently, the Sage ERP X3 is often used for asset and project management across industries such as telecommunications, textile and steel manufacturing, pharmaceuticals, mining, oil & gas, compliance, chemicals and agriculture.

"Together, SAW Soft Mill and Sage will be developing cutting- edge solutions benefitting many industrial and services sectors such as retail, project and services management, and hospitality," added Chris Weiner, Product Manager for SAW Soft Mill.

With the collaboration for development of the Sage ERP X3 in progress, the sky's the limit for Sage to position themselves as top of their field across the industrial spectrum both in the MENA region and beyond.

About Sage:
Sage energizes the success of businesses and their communities around the world through the use of smart technology and the imagination of our people. We are reimagining the business of doing business and bring energy, experience and technology to inspire our customers to fulfil their dreams. We work with a thriving community of entrepreneurs, business owners, accountants, partners, developers and 3rd party service providers who drive the global economy. From social accounting apps to enterprise-class software, millions of businesses use Sage to transform the way they work. We are a FTSE 100 company with 13,000 employees in 23 countries. For more information, visit www.sage.com.

About Sharaf HQ Investments:
Sharaf HQ Investment is an Emirati owned family business established in May 2014. The company is part of the Sharaf Group and managed by Mr. Yasser Sharaf, the Chairman. Sharaf HQ Investment is the holding company that has a diversified portfolio of subsidiaries in various sectors including retail, automotive, hospitality, media and IT services & consultancy. Some well-known brands are Adventure HQ, Yellow Hat, Agent Provocateur, Colette, Carolina Herrera, Chill Out, Hello Kitty Beauty Spa and more. The company is headquartered in Dubai, UAE and operates in the Middle East and Far East such as the UAE, Kuwait, Bahrain, Singapore and Thailand. Sharaf HQ Investment employs more than 700 highly competent people of different nationalities.

About Specialized Application Workshop and Software Mill:
Specialized Application Workshop and Software Mill LLC known as "SAW Soft Mill" is a bespoke development group formed to assist individuals and companies of all sizes to bring their ideas to life. Our experts come from well-known multinational corporations such as IBM, Microsoft, General Dynamics and other Fortune 500 companies. SAW Soft Mill was established to fill a very specific gap in the software development industry and to build on a diverse, underutilized, highly capable, technologically aware workforce in the Western Carolinas. The management of SAW Soft Mill, having spent the past 20 years managing software development projects around the globe, believes that the best products are most successfully, and cost effectively developed when the customer, the end user, and the developer are closely aligned, both physically and conceptually.

Press Release 2015