Safir International Hotel Management participates in the Arabian Travel Market

SIHM showcases positive growth plans with new hotel properties in 2009
New business potentials to be unlocked within the Middle East and Pan Arab regions

Kuwait, 26 April, 2009: Reinforcing its commitment to the region's hospitality industry, Safir International Hotel Management (SIHM) will actively participate and have a major presence at the Arabian Travel Market (ATM) from 5 - 8 May 2009 held at the Dubai International Convention and Exhibition Centre, United Arab Emirates.

SIHM, one of the leading Middle East hotel management company, is determined to build its global brand presence following recent key property openings and ongoing expansion plans. Having over 17 properties in the region, SIHM will use its presence at the ATM to strengthen strategic alliances with tour operators, travel agents and internet travel providers (ecommerce) while highlighting its current corporate status and system size.

Speaking about SIHM participation at ATM, Mr. Fawzi Mussalam, Vice Chairman SIHM, CEO Kuwait Hotel Group Company said, "The show provides us with a platform to communicate to the leaders and decision-makers of the world's top travel, tourism and hospitality industries. It will give us a chance to not only showcase our achievements but will also add value and generate positive awareness towards SIHM. In 2009 we will launch our latest properties in Iraq, Qatar and Oman and this will be a good opportunity to promote these properties."

Always keen on providing convenience and flexibility to travellers, the Group offers a diversified range of hotel options ranging from five-star, premium hotels to serviced apartments. SIHM properties also boost religious tourism throughout the region with its hotel properties having prominent and strategic locations from various historical monuments and holy shrines.

At the ATM, SIHM executives will profile the various hotel's properties, luxurious accommodation, new property developments, exciting entertainment facilities and dining options. The executives will also profile the state of the art conference and meeting room facilities equipped with the latest technologies available at all the group's properties. ATM visitors will be able to meet all the management executives in person at the Safir stand #HC 1430 and gain information about the groups services.

"SIHM is committed to contribute to the advancement of the hotel industry, through active participation in various professional local and international associations; ATM is an ideal event for us with highly rewarding opportunities," added Mr. Musallam.

ATM is the region's leading travel and tourism networking event dedicated to unlocking the business potential within the Middle East and Pan-Arab region. From all over the globe the event brings together exhibitors, tour operators, leisure buyers as well as the industry's most influential meetings, incentive and corporate buyers.

With a significant increase in visitors each year from the MENA region, ATM will be the perfect event for SIHM to consolidate and establish new business relationships in the diverse hospitality, retail, and business sectors.

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About Safir International Hotel Management
Safir Hotels & Resorts is located within the Middle East and North Africa region with local insight that comes from over 15 years of experience.

About Arabian Travel Market
Arabian Travel Market is the industry's leading travel and tourism exhibition dedicated to unlocking the business potential within the Middle East region. Uniting key market players from six continents, Arabian Travel Market is four days of intensive meetings, seminars, press conferences and social networking opportunities.

For more information, please contact:
Nadin Al Alami / Stacy Lobo
Tel: 22245312 / 22453213
Fax: 22453170
Email: n.alami@asdaa.com
s.lobo@asdaa.com