Features new graphical agent workspace, web and mobile traveler services, and integration with Sabre merchandising platform

24 June 2010 -- Sabre Travel Network, the leading provider of high performance solutions for the travel industry, has announced the global launch of Sabre Red, an innovative total travel solution designed to help travel agencies. This product will help increased revenues, improved efficiency and reduced costs for Sabre customers. Headquartered in Bahrain, Sabre Travel Network Middle East has offices across the MENA region.

Unveiled at a Sabre-hosted event in Austria, Sabre Red features a range of powerful new capabilities that span the entire spectrum of an agency's business from shopping and booking travel, to serving customers throughout their trip, to using business intelligence for insight and continuous improvement.

"To succeed in today's highly competitive market where travel is more complex and travellers face more choices than ever, travel companies face the challenge of balancing resources to deliver great customer service with the need to meet profitability goals," said Greg Webb, President of Sabre Travel Network.  "Sabre Red helps agencies enjoy the best of both worlds, creating and maintaining high customer loyalty, while also growing revenue and keeping costs in check."

At the heart of Sabre Red is the Sabre Red Workspace, built on a future-ready, open platform that provides users with faster start-up times, greater stability, high performance even in low bandwidth areas, and superior application integration capabilities. Using the Red Workspace, agents will access a new graphically-rich environment and utilise a growing list of capabilities delivered as Sabre Red Apps that seamlessly 'plug' into the Workspace. The flexibility of the Red Workspace will also enable agencies to integrate their own applications, providing a customised agent workflow tailored to their operational needs.

"Customers are already using our Sabre Red Workspace - in fact we've spent the past six months pilot testing with more than 250 customers around the world and plan to upgrade all our customers onto the new Red Workspace in the coming months," said Webb. "Customers want something they can touch and feel today and that's what we're delivering, with more great capabilities being rolled out throughout 2010 and into 2011," he said.

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About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, is the world's travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 55,000 travel agency locations. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings. Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com

For further information, please contact:
Rohan Shanker
Action Bahrain
Tel: +973 17234553
Email: rohan.s@actionprgroup.com 

© Press Release 2010