19 September 2016
The Royal Tulip five star boutique hotel opens in the heart of Lebanon as the newest member of the Louvre Hotels Group

Beirut - On the 1st of September, Royal Tulip Achrafieh, part of the Louvre Hotels Group, opened its doors to welcome its first guests. Beirut's newest luxury boutique hotel is the first five-star hotel in Lebanon under Louvre Hotels Group. The hotel is located in a strategic location in the heart of Lebanon's capital, only minutes away from prime business and leisure attractions, conveniently close to ABC mall, Hotel Dieu hospital, and AUST University, making it the perfect destination for the business and leisure travelers alike.

The Middle East has proven to be an important market for the global expansion of Louvre Hotels, hence the branding and management of Royal Tulip Achrafieh. The owners of Royal Tulip Achrafieh expressed their strong belief in investing in Lebanon and their trust in the success of the partnership they have made to manage the hotel under the Royal Tulip Luxury Hotel brand.

On the occasion, Amine E. Moukarzel, President of Louvre Hotels Group MENA, says: "Our growth momentum in Lebanon after last year's opening of The Golden Tulip Lili's Resort and Spa Aley, is well complimented by the Royal Tulip Achrafieh opening today, bringing our hotels portfolio to seven hotels in Lebanon, becoming the largest hotels group by the number of hotels, and aiming to open two more in the next two years."

Royal Tulip Achrafieh is designed to meet the practical needs of a modern day traveler with its contemporary design and state-of-the-art facilities, bringing together luxurious comfort and personalized service. Mr. Nicolas Anghelopoulos, Royal Tulip Achrafieh's General Manager, says "we look forward to having our guests experience the luxurious, and personalized, service at Royal Tulip Achrafieh that will make their stay a memorable one. The Hotel is here to cater to local and international guests, and is also the perfect place for the Lebanese diaspora."

About Louvre Hotels Group
Louvre Hotels Group is considered one of the largest hotel groups from Europe and a top 5 global operator supported by its shareholder's strength and size in the hotel industry. Under Jin Jiang's ownership Louvre Hotels Group is part of a platform which includes more than 5,500 hotels and over 640,000 guest rooms in over 51 countries.

Headquartered in Paris, France, the group operates 6 hotel brands - Première Classe ( Budget limited service brand focused on modern designs), Campanile ( a value driven mid-market brand focused on the new age traveler), Kyriad ( a midscale 3 to4 star brand with a non-standardized approach to design), Tulip Inn (3 star fully serviced hotels), Golden Tulip (modern tech savvy upscale 4 star), and Royal Tulip (a 5 star contemporary brand), each leveraging the strength of their differentiated positioning and a shared passion for innovation to transform the prevailing standards in their category.

In line with the group's strategy to build its presence in emerging markets, Louvre Hotels has outlined an aggressive expansion plan for the Middle East and North Africa region, with an emphasis on the mid-market segment. The group plans to operate over 95 hotels in the Middle East by 2020, with 11 new properties scheduled to open across the likes of United Arab Emirates, Saudi Arabia, Qatar, Tunisia, Lebanon, Algeria, Georgia and Kyrgyzstan by the end of 2016.

About Royal Tulip Achrafieh
Located in the heart of Lebanon's capital Beirut, Royal Tulip Achrafieh - the latest addition of Louvre Hotels Group in Lebanon - is the five star luxury boutique hotel that offers contemporary elegance and luxurious personalized service to its guests. 76 spacious rooms and suites offer business and leisure guests a memorable and convenient stay and the hotel's facilities that include an all-day dining restaurant, a café lounge, a rooftop lounge, meeting rooms and a fitness center, are designed to carter to all guests' needs.

Glorie Ann
Golden Tulip: glorie.ann@goldentulip.com

For more information about this press release please contact:
Raya Nasr
TRACCS: Raya.nasr@traccs.net

© Press Release 2016