Rock-It Global completes rebranding and opens dedicated London facility with in-house screening and secure storage

Los Angeles, USA : Rock-It Global has completed its rebrand, launching a new logo and website, and bringing together over four decades of expertise in live event logistics from Rock-It Cargo, Sound Moves, Waiver, Cargo Live, and Rogers Customs Broker.

Rock-it Global along with Dietl, Cosdel, and Dynamic International are part of Global Critical Logistics (GCL), a global holding company for mission-critical freight forwarding and global logistics providers to specialty sectors and a portfolio company of ATL Partners.

In London, Rock-it Global, has opened a dedicated 15,000 square foot (1,394 sq m) facility at Heathrow Airport, which offers 13,314 cubic foot (377 cu m) of caged secure storage space, as well as rack space for 300 pallet positions for long-term storage and tour merchandise.

Rock-It has invested in an X-ray machine for onsite screening and installed an Explosive Trace Detector (ETD) machine for cargo too dense to X-ray, avoiding the need to rely on a third-party off-site provider.

“We will be screening cargo in-house with our own equipment operated by our own trained team so that we can offer 24-hour support with no pre-booking required,” said Chris Palmer, co-Managing Director for Europe, Middle East, and Africa (EMEA), Rock-It Global.

“A combination of huge volumes of e-commerce cargo, a reduced number of scheduled flights, and staff shortages at handlers and hauliers has meant screening bottlenecks at Heathrow and in the live entertainment industry, which is so time critical, that sort of hold up just can’t happen.

“By bringing everything in-house, we can avoid delays and cancellations and by offering a secondary screening system using our ETD machine, we can keep costs down and avoid the risk of damage that can come with extra handling when moving cargo to a third-party facility.”

Rock-It Global along with the other logistics specialists of GCL, provides logistics and freight forwarding services for the live entertainment and music touring, fine arts, sports and broadcasting, corporate events, film and television, power projects, and humanitarian relief sectors.

GCL includes Rock-it Global, a leading provider of critical international freight forwarding solutions to the live entertainment and music touring, sports and broadcasting industries as well as Dietl International and Cosdel, which serve the fine arts and classic and high-end automobile sectors respectively.  

GCL recently acquired Dynamic International, one of the top international logistics providers for film and television productions.  

GCL has operations in 14 countries including in North America, Europe, the Middle East,  Central and South America, and in Japan, China and Australia, augmented with more than 200 international partners.

“The Rock-It Global team brings together experienced specialists from across the world to support the live entertainment industry,” said Paul J. Martins, President and Chief Executive Officer, Rock-It Global and GCL.

“We are looking to the future with a new look, new facilities, and continued expansion of Rock-it/GCL offices throughout the world and we are ready to put our unique insight and our energy to work for customers all over the world.”

Visit the new Rock-It Global website at www.rockit.global.com 
More at www.meantime.global.com 

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About Rock-it Global

Headquartered in Los Angeles, CA, and founded in 1978, Rock-it Global (“Rock-it”) is a provider of high-touch, mission-critical air, ocean and surface freight forwarding and logistics to the live entertainment and music touring, fine arts, sports and broadcasting, corporate events, industrial power projects, and humanitarian relief end markets through its family of five affiliated leading brands (including but not limited to, Rock-it Global, Dietl, Cargo Live and Waiver).

With 19 owned offices in 12 countries and a network of long-standing partner agents, Rock-it provides global services to more than 190 countries. Rock-it is backed by ATL Partners private equity capital.

ATL investment professionals and the members of its Executive Board, all of whom are accomplished senior executives in the focus sectors of Aerospace, Transportation and Logistics, provide Rock-it the perfect partner to continue the company's strong growth trajectory.

About Global Critical Logistics (GCL)

Headquartered in Los Angeles CA, Global Critical Logistics (GCL) is the holding company for Rock-it Global (a consolidated company of the former Rock-it Cargo and Sound Moves) a provider of high-touch, mission-critical air, ocean, and surface freight forwarding and logistics to the live entertainment and music touring, sports and broadcasting, fine arts, classic and high-end automobiles, film and Television, corporate events, industrial projects, and humanitarian relief end markets through its family of affiliated leading brands (including, but not limited to, Rock-it Global, Dietl, Cosdel, CargoLive and Waiver).

Through their offices in North America, Europe, the Middle East, China, Japan, Australia, Central and South America, augmented by a network of long-term partner agents specializing in critical logistics, the companies of CGL have served thousands of customers  annually for over 40 years with bespoke, specialized logistics solutions for the most demanding transportation requirements on all seven continents.

The company provides services to more than 190 countries and is backed by ATL Partners private equity capital.  

For further information 
Julian Pryke
Meantime Communications
Office: +44 (0)20 8853 5554
hello(at)meantime.global
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