This comes as a step for RIVA's expansion plans through out the Middle East

Dubai, August 2nd 2007: Yesterday Dubai witnessed the first RIVA shop opening in the UAE at Burjuman, incorporating a cocktail reception that was attended by the regional media and socialites from the UAE.

"The brand is a mix of European design and Middle Eastern traditions, explains Ammar Tahan, Chief Designer and CEO of the brand based in Kuwait. It has a particular fusion of eastern design combined with western know-how. RIVA is a unique brand with its own interpretation of fashion trends and an entirely individual style. Above all RIVA is a fashionable and creative brand that has a romantic look with an ethnic influence to present a passionate and fun style, which appeals to sophisticated and sensitive young women"

"As you can see when you visit our shops across the Middle East, we offer our customers - from the young lady who is looking for something simple, modest and fun to the spirited woman who is more adventurous and willing to be a little daring - styles and designs that will cater to their every wish" He added, "Riva believes that every Middle Eastern woman has an aura of mystery and RIVA offers products which allow every woman to let her mystery unfold"

The collections are designed and produced by RIVA through their creative team in Paris who pride themselves on creating affordable cutting edge designs with the Middle Eastern customer in mind. New collections are introduced on a monthly basis continuing the theme throughout the season. As a result, RIVA insures they always have something new to offer. 

Commenting on the new shop opening, Rebecca Gallagher, RIVA marketing manager declared ''RIVA Collections offer a sophisticated chic appealing to trendy young Middle Eastern Women influenced by European fashion. The brand has established stand-alone stores throughout the Gulf region. The company plans an aggressive growth strategy to develop new stores throughout the Middle East and Western Europe"

RIVA's Burjuman shop opening was a huge success with over 350 customers taking advantage of the special promotions on offer in the new store environment. The event attracted some senior VIP's along with fashion conscious consumers in search of the latest trends.

Rebecca added "We will soon be opening more stores across the UAE, mainly in Dubai and Abu Dhabi, and our expansion plans include franchise shops through out the Middle East. We are currently negotiating to open our first concession within one of the biggest and most prestigious shopping centers in Paris". She concluded adding "Riva offers international designs with an Oriental twist and natural fabrics give the entire collections a softer, more feminine feel which reflects the brand's unique flavor"

Shopping at Riva is a woman's delight with the new store concept. The store has been completely designed to feature the brand's new corporate color scheme and graphics, combining deep plum, natural beiges and a highlight of fuchsia, resulting in a modern minimalist look that will carry the brand forward long into the future. The display wall features bamboo graphics in natural tones and hanging lights create a relaxed mood allowing the vibrant colors of the collection to act as a focal point. Moreover RIVA pride them selves, on a high level of customer service, and have gone to great lengths to insure that all of their staff are trained to offer style advice to their customers when asked.   

The shop today offers the new winter 2008 collection which comprises all fashion hand made accessories and bags to coordinate with the new collection in display.

-Ends-

About RIVA:
RIVA is a brand whose roots originated in Paris in 2001. Following extensive research and market analysis, RIVA Collections identify a niche that combines a sophisticated chic with intimate style., appealing to trendy young Middle Eastern Women who influenced by European fashion.

The brand has been developed by Armada Retail Concept Group (Kuwait) and has established stand-alone stores that attract loyal customers throughout the Gulf region. The company plans an aggressive growth strategy to develop new stores in territories throughout the Middle East and Western Europe. RIVA will also be entering other GCC countries through franchise collaborations that will expand the business internationally in the near future. RIVA is a unique brand we have our own interpretation of fashion trends and have an entirely individual style. Above all RIVA is a fashionable and creative brand that has a romantic look ethnic influence. The brand combines bold prints with sheer fabrics, to present a passionate and fun style, which appeals to sophisticated and sensitive young women. www.rivafashion.com.

For more info please contact:
Paul Sader
Randa Hassan Gharzeddine
Magda Ouanes
T!ps PR  - communication Consultants 
Dubai Head Office
Al Thuraya 1 Tower 16th Floor 
Office 1608
PO Box: 502104 
Dubai Media City
Telephone: +971 4 3681681
Fax: +971 4 3688047
email : info@tpsgulf.com

© Press Release 2007