Kuwait - 04 May 2016: Spring United Company-franchisor of the American Rice to Riches trademark in the Arabian Gulf announced the opening of the gulf's second branch of Rice to Riches in the Kingdom of Saudi Arabia after its success in Kuwait. Rice to Riches will have two branches in Saudi Arabia- one in Jeddah, which is to open its doors the middle of this year and one in Riyadh, which is to open its doors the end of this year.

In this regard, Mr. Abdullatif Al Dosari- CEO of Spring United stated that even though Rice to Riches was a novel and unusual concept it received unprecedented admiration from all segments of the Kuwaiti market.

Al Dosari added: "During the past year we received numerous requests from our Saudi customers to open a branch in Saudi Arabia, which showed us how passionate a great segment of the Saudi market is about Rice to Riches' rich and exciting products. We believe that Rice to Riches will be a great success in Saudi Arabia as it was in Kuwait due to its wide fan base who constantly visited Kuwait's branch."

In addition, Mr. Abdulilah Mohammed Al Julaidan- CEO of Tawadu International Co. Ltd. representative of Rice to Riches in Saudi Arabia expressed his excitement about the opening and stated: "Rice to Riches' opening in Saudi Arabia is a grand step towards the enrichment of the Saudi Market through a new product such as the rice pudding Rice to Riches serve." He further expressed his optimism that Rice to Riches success in Kuwait will be mirrored in Saudi Arabia.

It is noteworthy to mention that Rice to Riches opened its first branch in New York City in 2003 to serve the prominent rice pudding dessert. After the success and fame it achieved in the United States, it opened its first overseas branch in Kuwait in 2015. Rice to Riches' team hope that its opening in Saudi Arabia will be a grand step towards its expansion in the region.

© Press Release 2016