Alif Investments open 3rd J Dot boutique after successful launch in Dubai & Sharjah

Sunday, September 25, 2011: Abu Dhabi, UAE: Alif Investments the exclusive franchise partner of the renowned designer wear label "Junaid Jamshed" opened 1st J Dot boutique in Abu Dhabi at the upscale Al Wahda Mall, taking the total number of boutiques to three in a span of just one year. The 1st boutique was launched in Dubai last year and the 2nd in Sharjah this April. The Abu Dhabi outlet was inaugurated by celebrities Saeed Anwar (Former Pakistani opening batsmen) & Inzamam ul-Haq (Former Pakistani International Cricketer and Captain) in the presence of Mr. Saifee Rupawala, CEO EMKE Group, other VIP guests, management of Alif Investments and media.

Junaid Jamshed features a full range of readymade, hand woven apparel along with exclusive unstitched fabrics. The collections in various categories for men, women and kids are cut to perfection highlighting the exquisite unmatched eastern designs.

Commenting on the occasion, Mr. Arif Abdul Aziz Memon, Chairman, Alif Investments said, "J Dot has witnessed success and a regular customer following in Dubai & Sharjah and the decision to open in Abu Dhabi comes due to the continued demand of our patrons. Since its inception, the brand has not only established a strong foot hold in UAE but also opened new avenues for other brands to enter and explore the UAE market. On this prestigious occasion I would like to thank our patrons for their continued patronage."

"The strategic decision to open outlets at the heart of the busy & bustling consumer markets was a good idea which has certainly  helped the brand get a strong consumer following and now seems to be the perfect time to explore new locations such as Al Wahda Mall. Our new collection is exclusively designed keeping in mind the consumer and fashion conscious people of UAE and hence we believe that the boutique will be well accepted in Abu Dhabi too, said COO, Mr. Ahmed Samir.

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About Junaid Jamshed:
Junaid Jamshed is a very popular and established brand in the markets of Pakistan and United Kingdom, a brand that offers elegant image in sync with traditional Asian values. Currently the brand operates 40 outlets in Pakistan and United Kingdom. It opened its first flagship boutique in Bur Dubai last August and has already become a favourite by building a committed following for offering a collection of ready-made hand-woven clothing and unstitched fabrics using long forgotten cloth making methods.

About Alif Investments:
Alif Investments a well established diversified business conglomerate focusing on the major sectors comprising Restaurants (Emly & Chilli and B&B), a high-end Zabiha, Halal meat butchery (Meat One), Packed foods (Khan Sab) confectionery and snacks (The Bite Pakistan), fashion (Junaid Jamshed), Real Estate (3G), exclusive writing instruments (Qalam), export and imports (Tajir China Ltd.) and hotels and hospitality (Clover Creek Hotel).  The group's strategy is to cater to consumers from all socio economic classes in different industries over a period of time.

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© Press Release 2011