22 October 2009
Reflexite, manufacturers of reflective tapes for safety road and traffic control device solutions, will showcase their range of retro-reflective road safety solutions at the Gulf Traffic 2009 Exhibition, where they will have a presence as part of the participation of Midsign Limited, the premier supplier of road safety products throughout the Middle East.

"The last few years have seen Reflexite continuing to penetrate the traffic control and vehicle livery market on a global basis by manufacturing films for traffic control devices and vehicles that are bright and designed to save lives," said Sarah Woodbridge, Group Director - Exhibitions, IIR Middle East - organisers of the event. "Their objective in taking part in Gulf Traffic 2009 is to continue their penetration into new and expanding global markets."

Reflexite's international team of experts in visibility safety will be available at the exhibition to answer any visibility safety questions visitors may have, and Reflexite's special high brightness films for delineation devices, cone collars, flexible roll-up signs, as well as a great variety of other marking signs for temporary work zones, plus the materials needed to enhance safety of all sorts of vehicles will be on display.

Midsign Limited opened their first office in Dubai in 2003, and in 2007 opened their Saudi Arabian office, which established the company as a strategically located distributor and partner for the Reflexite product range - their joint participation with Reflexite at Gulf Traffic demonstrates their uncompromising commitment to provide the safest highest quality products to the road traffic industry.

Reflexite has enjoyed amazing success throughout Europe and the rest of the world over the last few years, and today the company offers an unparalleled product range of retro-reflective materials for all types of traffic control safety and vehicle safety solutions. The success of the Reflexite product range in these areas is due to the durability and brightness of the range, which makes sense for many different applications.

There is a great deal of interest in the Reflexite product range from health and safety executives, who are keen to protect employees and make roads safer, especially whilst people go about their day to day work. The Reflexite range can make a major contribution towards to reducing accidents and improving safety. Health and safety practitioners as well as buyers wanting to add safety and credibility to traffic control devices and vehicle livery solutions will find a visit to the stand highly beneficial.

Reflexite has been manufacturing retro-reflective prismatic films for many years now and the tape is used worldwide to improve safety and save lives. With the ever-increasing awareness of "duty of care" requirements, Reflexite can provide the best technology for employee safety.

Also featuring at Gulf Traffic 2009 will be Fashion Systems Ltd., who will exhibit in the UK Pavilion, where they will be showcasing their full range of workwear safety garments utilising high performance prismatic tapes from the Reflexite range.

-Ends- 

For further information, please contact:
Neil Tyrer,
Coalface Marketing Communications
Office #502, 5th Floor, CNN Building,
Dubai Media City,
Dubai,
United Arab Emirates
t: +971 4 3672886,
f: +971 4 3661076,
m: +971 50 6532854
e: neil@coalfaceme.com
www.gulftraffic.com 

© Press Release 2009