Dubai, UAE, April 5th, 2006: In keeping with its aim to build customer loyalty through unique offerings, Reef Mall, the popular shopping destination has announced a month long 'Bag a Fortuner' campaign from 1st of April until the 6th of May 2006, during which customers will be entertained while they shop and also have a chance to drive away in a fantastic brand new car.

By spending AED 100 at any of the mall outlets during the promotion period, customers will get a coupon allowing them to participate in the draws to win Toyota Fortuner cars. The first draw will take place on 20th of April and the second draw will take place on 6th of May. Lucky shoppers who drop their coupons before the first draw will also qualify for the second draw, thereby getting twice the chances to win.

Speaking on the launch of the promotion Ms Abbasa Hameed Al Azzawi, Marketing Support Manager, Reef Mall said, "Since the start of the mall we have focused on presenting more than just shopping. Now in our second year, we have kicked off several innovative and exciting campaigns including the current 'Bag a Fortuner' promotion to offer a more enhanced and appealing shopping experience.  It is in fact our way of rewarding our valued customers for their continued patronage."

During the promotion period, the mall has also lined up exciting activities to enthrall kids the whole month. Every weekend, that is Wednesday to Friday, the mall will feature various activities to entertain kids. There will be magicians staging unbelievable tricks, jugglers and clown performances will be a treat to watch. To add to the festivity, musicians will elevate moods with fabulous compositions on flutes, violins and saxophones.

Additionally, a balloon folder and face painter will be the highlight each day along with sand art painting. As part of the entertainment planned, there will also be stilt walkers and friendly fur characters to meet and greet kids.

She further added, "With both entertainment as well as the chance to win prizes, parents and kids can both indulge at the mall. It's the perfect setting for children to be engaged in activities leaving parents free to shop around, leisurely enjoying the mall's spacious and relaxed ambience."

Reef Mall invites everyone to come and enjoy themselves and possibly take home a Toyota Fortuner in their shopping bags.

-Ends-

Notes to Editor:
About Reef Mall:
Reef Mall is the refreshing new mall from the Saif Al Ghurair Group. Located in Deira, Dubai, next to Toys R Us, the mall opened its doors to the public a year ago and is designed to provide customers with the ideal family shopping experience. The mall houses a bouquet of brands, with outlets spread across the mall space which has both an airy look and contemporary feel. Home furnishings, trendy clothes, shoes, accessories and even a place for kids to hang out- Reef Mall has much to offer to suit everyone's tastes and needs.

For further information please contact:
Yasmin Ranijiwala
U-communicate
Tel: 2831661
Fax: 2831662
E-mail: yasmin_r@ucommunicate.ae

© Press Release 2006