With the opening of its 30th store in Saudi Arabia at Othaim Mall, Rabwa on Wednesday 25th May 2011, the REDTAG Group now boasts 67 stores in the GCC. The Dubai-based value fashion chain has dramatically altered the region's retail landscape in a short span of time by offering an affordable range of quality fashionwear for women as well as homeware.
Ernest J. Hosking, CEO of the REDTAG Group said, "By opening our 9th REDTAG store in Riyadh and our 30th store in Saudi Arabia, we have taken a significant step forward in our plan to position REDTAG as a fashion retailer who makes the shortlist of any price-sensitive shopper in Saudi Arabia.
REDTAG is already a force to be reckoned with in Kuwait, Bahrain, UAE & Qatar and we want the brand to achieve the same stature in Saudi Arabia during 2011. Shoppers at the REDTAG store at Othaim Mall can expect to pick up good quality fashionwear and homeware at affordable prices. They can also expect to see new collections in the store regularly and frequently".
Riaan Albertyn, REDTAG stylist said "The opening of our 9th store in Riyadh is a clear indication that customers will always seek out the latest fashions - but at the best possible value. A 'Desire To Be Different' is the main concept behind our new Summer Collection at the Othaim Mall store and it promises to entice! Bold and bright colours replace the classical black. Turquoise, fuschia pink to apple green and shades of blue will be the best colours to focus on this season. The seasons' key items are also available in our fashion collections. All our key items have been updated to the latest fashion trends. So if you want to be different, just drop in at REDTAG!"
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About REDTAG
Even with many value fashion brands vying for attention in today's retail landscape, REDTAG stands apart. An irresistible combination of great value at affordable prices within an uncluttered and user-friendly ambience continues to attract new shoppers in large numbers. Launched in 2006, REDTAG stores offering '365 days of value' are now a big hit with families who look forward to picking up the latest fashions on a truly enjoyable shopping experience. Product pricing, stringent quality control, ready stocks of customer favourites and a wide variety of sizes, fabrics and colors to satisfy many personal preferences... these are the attributes that make REDTAG the first choice for value-conscious customers across the GCC.
About REDTAG Group
The REDTAG Group is part of BMA International, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. BMA is also the holding company for Retail Arabia which operates hypermarkets, supermarkets, convenience stores and malls.
The REDTAG Group currently with 67 fashion and lifestyle stores across the GCC has been growing at a rate of 20 per cent annually. The REDTAG Group has two main areas of operation - the newly launched REDTAG value fashion and home stores which is poised for a quantum leap in the retail world and Discount Fashion and Home Stores which is a collection of well-known regional brands. The growth of the REDTAG Group is concentrated around the REDTAG brand. The discount fashion and home stores currently under various brand names will be upgraded into the REDTAG brand within the next two years This coupled with an ambitious plan to open at least 12 new REDTAG stores per year in malls as well as high streets will see the REDTAG brand become a leader in the value fashion and lifestyle market.
For more information, contact:
Shenoy
ekadaa PR
Dubai, UAE
Tel: +9714-3912100
Fax: +9714-390 4740
Email: shenoy@ekadaa.com
© Press Release 2011
