Dubai. Thursday 12th February, 2004, Women across the UAE & Kuwait are being pampered with thousands of long stemmed roses this Valentines, courtesy of Wella Middle East. Wella is providing ten thousand complimentary roses to selected hotels in celebration of the women’s inner beauty.
The red rose initiative was born from Wella’s desire to show appreciation to women and their individual beauty. As such Wella has chosen the occasion of Valentine’s Day to indulge beautiful women with beautiful roses.
“In appreciation of all women, Wella being about beauty has chosen Valentines Day as the perfect opportunity to present women with a single long stemmed rose in recognition of their individual beauty," said Samir Idichchou, Regional Marketing Manager, Wella Middle East.
Selected restaurants have joined Wella in its celebration of women and will be featuring Wella's roses on every table. Diners will find themselves enjoying a candlelit dinner with a special rose from Wella. In addition, Wella hostesses will be handing out roses to women attending the Whitney Houston concert, taking place in Nad Al Sheba, on the eve of Valentines.
-Ends-
For further information contact:
Sarah Plummer,
Account Manager,
Impact Porter Novelli,
Tel: 9714 3304030,
Fax: 9714 3304031,
E-mail: s.plummer@ipn.ae
© Press Release 2004
