Where Science Meets Luxury
Groundbreaking Serum Instantly and Visibly Restores Look of Vitality and Youth to Skin
For almost 50 years, cutting-edge technology and lavish ingredients have been the hallmarks of Este Lauder's Re-Nutriv range of luxurious skincare products for face and body. Re-Nutriv Ultimate Lifting Serum features the most advanced lifting technology born of Este Lauder's research and development laboratories. By targeting the four critical cornerstones of younger looking skin--lift, strength, clarity and smoothness--this luminous, fast-absorbing serum helps deliver instant and long-term results to help grant skin virtual "immunity" from the visible signs of aging.
A Closer Look at Skin Aging
To understand the complexities of Ultimate Lifting Serum requires a basic understanding of what contributes to the visible signs of aging skin. As skin ages (due to time, as well as genetic and environmental stressors), skin's own natural signals-- such as the process by which skin cells produce signals that trigger repair functions, facilitating the skin's natural collagen and elastin production to perform other vital functions that keep it looking healthy-- are compromised and slowed down. This contributes to sub-standard performance that can accelerate the onset of signs of skin aging: loss of elasticity, sagging, uneven skin tone and line and wrinkle formation.
In collaboration with dermatologists, noted experts in the field of Applied Genetics, and outside research institutions, Este Lauder scientists have long studied the science of skin and the effects of certain enzymes and ingredients on skin. This collaboration lead to the discovery of a way for the skin to trigger the skin's natural repair mechanisms to help counteract the visible signs of aging.
A Closer Look at Firming and Lifting
In the case of Ultimate Lifting Serum, an Este Lauder exclusive, patent-pending technology called OGG1 targets oxidative damage to skin resulting from exposure to UVA and Ozone. With OGG1, Re-Nutriv Ultimate Lifting Serum is able to diminish the oxidative damage and help to restore healthier looking skin by facilitating the skin's natural defenses and helping to boost natural collagen and elastin production. Skin appears firmer and tighter, and the look of sagging skin is reduced, helping to restore skin's youthful appearance!
At the same time, Astragalus Root, commonly used in China to strengthen the skin's defenses, helps to boost the skin's own energy, while RNA Fragments and Cat's Claw from Peru help to repair and correct the appearance of surface damage.
"Re-Nutriv Ultimate Lifting Serum is the first product to address the four cornerstones of visible signs of aging skin," says Dr. Daniel Maes, Vice President Research & Development, Este Lauder. "This product provides the most advanced intercellular protection we've ever developed against oxidative damage that can age skin's appearance; in a way insulating skin from these stressors."
A Closer Look at Strength
While OGG1 bolsters the skin's defenses from oxidative damage and helps provide optimum performance, proven skin-firming agents - a closely-guarded combination of technology and traditional plant ingredients - help tighten and sculpt the appearance of skin.
Sweet almond seed extract - a polymer-like substance with the flexibility to stretch in many directions, instantly delivers a firming sensation to skin. With continued use, skin's "elastic" appearance is restored thanks to a special combination of:
Ursolic Acid, derived from rosemary (known for its anti-irritant and anti-oxidant properties),
Chaga Mushroom (known as Lingzni in China), considered the "King of Herbs" by ancient Chinese tradition and treasured for its ability to help increase skin elasticity,
Ligustrum Seed, a mysterious herb from China that helps maintain elasticity,
A blend of polypeptides, which mimics the skin's own amino acids, are delivered to skin to help boost natural collagen production,
The moisture magnet Hyaluronic Acid and Este Lauder's exclusive Barrier Repair Complex (combining cholesterol, sulfate, ceramides and fatty acids), plump skin from within for a more lifted, youthful appearance.
A Closer Look at Clarity
Re-Nutriv Ultimate Lifting Serum also addresses uneven skin tone that can result from consistent exposure to environmental elements, and goes on to help reduce the appearance of age spots while restoring radiance.
The formula contains a combination of micro-powdered South Sea Pearls, long-heralded for their skin-brightening properties; Resveretrol, derived from the Chinese Polygonum plant, in conjunction with Japanese Cypress Extract to help minimize the appearance of freckling and spot formation. A Bio-Fermented Yeast helps shatter the appearance of dark spots.
A Closer Look at Smoothness
Finally, next generation optical diffusers instantly create a "veil of perfection" on skin, minimizing the look of fine lines and pores, while super-efficient non-acid skin refiners, derived from sugar, augment skin's ability to shed dead skin cells so that vital lifting ingredients can be absorbed faster and more directly.
RE-Nutriv Ultimate Lifting Serum combines the most advanced damage-controlling technologies with rare and exotic ingredients; Re-Nutriv Ultimate Lifting Serum is designed to protect your skin against the effects of visible skin aging by harnessing the skin's natural strength. This luminous liquid gives your skin the Ultimate Lift by improving skin strength and at the same time helps to improve skin clarity and smoothness, for a younger, radiant appearance.
Re-Nutriv Ultimate Lifting Serum is dermatologist and ophthalmologist-tested; it is non-acnegenic.
Directions for use: Re-Nutriv Ultimate Lifting Serum should be smoothed onto a clean face and throat both AM and PM. Be sure to avoid the eye area. Follow with Re-Nutriv Ultimate Lifting Creme and Re-Nutriv Ultimate Lifting Eye Creme.
Re-Nutriv Ultimate Lifting Serum is available at Este Lauder counters-Ends-
Impact Porter Novelli
PO Box 19791
Dubai,
United Arab Emirates
Contact:
Shaila Afzal,
Associate Director
Tel: 9714 3304030 Ext: 405
Fax: 714 3304031
E-mail: s.afzal@ipn.ae
© Press Release 2006
