'Cachet Exclusive Living' to feature internationally acclaimed high-end furniture and lighting brands
RAME Designer Solutions, the market leaders for interior design distribution within the GCC, has revealed the opening of, 'Cachet Exclusive Living,' its first-ever retail showroom catering to both interior designers and end users, yesterday (October 23, 2011) at Safa 1st, Sheikh Zayed Road. The showroom opened on the sidelines of this year's edition of International Design Exhibition 2011 (INDEX Dubai), which is running until October 25, 2011 at the Dubai International Convention and Exhibition Centre (DICE). 'Cachet Exclusive Living' will showcase internationally acclaimed high-end furniture and lighting brands like Beby Italy & Diluce, Carpanelli, Porta Romana and Jonathan Charles. Present during the opening ceremonies were leading interior design personalities including creative director Silvia Broggian and CEO Massimo Soffiato from Beby Italy & Diluce and , Angelo Carpanelli, the president of Carpanelli.
According to RAME Designer Solutions, the new retail showroom is being positioned as a haven for designers and consumers who are looking to bring a touch of glamorous luxury and artistry to their interior spaces. The leading interior design distributor, also a Silver Sponsor for the inaugural 'Festival of Interior Design' (FoID), further revealed that each brand carried by 'Cachet Exclusive Living,' offer exclusive 'made-to-order' capabilities that gives the client the advantage of customizing their choices to suit their projects and be more involved in the design of the pieces from start to finish.
"The Middle East region is widely known for paying preference to all things luxurious and glamorous, whether it be classic, seductive or radiantly bling! Aiming to meet these desires, we have opened our first retail showroom, 'Cachet Exclusive Living,' which offers customers a wide array of leading furniture and lighting brands and customizing them according to their requirements," said Atieh Sabbar, Marketing & Sales Manager, Cachet. "Originally French, the word 'Cachet' means a distinguished mark. Our new retail showroom exclusively features four globally acclaimed brands that boast of their own seal of authenticity, hence 'Cachet.'"
'Cachet Exclusive Living' features an exclusive selection of handpicked designers, whose works demonstrate craftsmanship, detail and artistic flair. Beby Italy and Diluce, is widely recognized as a leading Italian renaissance atelier offering three major lines - Beby Italy Since 1960; Beby Italy Light & Living and Diluce Living Design. In addition to their ready-made lifestyle lighting and furnishings collections, the leading company also provides complete bespoke design solutions working with the designer's needs. Recognized as a favorite among interior designers around the world, Porta Romana, features a wide array of lighting, furniture and mirrors with designs based on 20th century primitivism art as its staring muse. Porta Romana's collections cover a broad spectrum, which include elegant, whimsical metal work, fabulous feathers, luxurious lacquered wood and stunning glass art.
Also being featured in the newly opened showroom is 'Carpanelli' - one of the most sought after modern classic wood furniture makers in their field. Their creations go through a vigorous process of designing, master wood working and marquetry. Their different lines and collections bring the precious craftsmanship and materials through different styles ranging from neo classical, art deco, to completely contemporary lines, suitable for a variety of interior spaces. Meanwhile, Jonathan Charles furniture are English and Italian period pieces that date back to 18th and 19th century, bringing back the use of techniques that are centuries old. The company works closely with designers in creating customized pieces that could be inspired by anything, even a piece of jewellery, which distinguishes it among other furniture brands.
"'Cachet Exclusive Living' looks to capture a market of consumers who still place high value on handmade craftsmanship, as opposed to the mass produced pieces that have flooded the furniture and home interior markets. This uniquely presented showroom reflects our strong commitment towards providing our customers with the advantage of 'personalization' and being a part of the design process from concept to creation. We look forward to leaving our distinguished mark in Dubai as the place for glamorous inspiration," concluded Sabbar.
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© Press Release 2011
