20 September 2005
State-of-the-art communication and networking solutions to provide Free Zone clients with cost-effective integrated IT infrastructure

Dubai - The Ras Al Khaimah Free Trade Zone, one of the most motivated & best-equipped free zones in the region, has announced that the state-of-the-art IP telephony and security services from Cisco Systems have been deployed at its Business hub, an ambitious project offering world-class business environment.

The Business Park, located in the Central Business District of Ras Al Kahimah Emirate, is one of the three parks envisaged by RAKFTZ, segregating business activities according to functions and operational requirements.

Announcing the implementation of the latest communication network at a press conference here today, H.H. Sheikh Faisal Bin Saqr Al Qassimi, Chairman of RAK Free Trade Zone, said: "The implementation of the latest networking systems at our prestigious Business Park is a great step forward for our ambitious plan to make RAK Free Trade Zone one of the best in the region. With state-of-the-art technology, our tenants now have the flexibility, scalability and multi-service capabilities and they are in a position to maximize their reach in the marketplace."

He added: "The Free Zone has already carved a niche as an active, bustling business destination and with these modern facilities, we are confident that the Park is able to offer the ultimate opportunity to all kinds of industries under one umbrella."

In his comments, Samer Al Kharrat, General Manager -Gulf Region, Cisco Systems said: "By deciding to base the RAK Free Trade Zone entirely on the Cisco IP Telephony and security platform, the Authority has made sure it that the tenants have the advantage of a world-class communication infrastructure. Cisco's IP solutions offer a host of advanced facilities and services that will allow tenants of the Park to access critical information from any place and at anytime."

He added: "A converged data and voice network allows the entire communications infrastructure to be based on a single platform, reducing cabling and management costs. Moreover, it facilitates increased manageability and performance."

The RAKFTZ Authority has revolutionized the way Free Trade Zones function in the UAE with a host of unique facilities and benefits to its tenants and business partners. The multi-tenant Business Park is designed to enable companies to easily and conveniently set up facilities in the UAE by leveraging latest technologies and remote connectivity at a competitive cost and offers 100 per cent ownership in a tax-free environment.

Talking about the new development, Mr. Oussama El Omari, CEO and Project Director-General of Ras Al Khaimah Free Trade Zone, said: "The RAK Free Zone opens up a vast array of opportunities for business, offering a cost-effective environment backed by the latest communication and networking systems. The implementation of the state-of-the-art solutions from Cisco will provide our tenants and clients with an integrated IT infrastructure that is cost-effective and allows greater flexibility and mobility. This also helps us to add in our clientele, call centers and Business Process Outsourcing (BPO) operators"

Added Mr. Al Kharrat: "Cisco Systems' flexible and integrated communication solutions helps owners and operators such as RAK Free Trade Zone Authority to develop new revenue streams and business models through added services and mobility, while creating more productive and flexible workplaces. This project further strengthens the alliance between Cisco Systems and the RAK Free Trade Zone and we look forward to our alliance in the next phases development of the free zone."

The technology portfolio deployed by Cisco includes IP phones, 4510 Core Switches, 3560 Edge Switches, Pix 515 Firewall, Nevotek Adagio, Nevotek IPT office, Nevotek Billing Sigma 5-Suite, Security and Network Management, and Cisco IPCC express call centre. The Cisco infrastructure provides data and telephony connectivity as well as remote access to tenants of the park, while the Cisco IP Contact Centre (IPCC) will deliver services to both tenants and the free zone management.

Coupled with other benefits, which includes easy access to Dubai International Airport, which is just 40-minutes drive away from RAK, besides excellent seaport and airport facilities, the RAK Free Zone also extends a range of advantages such as facilities for all business requirements like legal, human resources and marketing assistance, Chamber of Commerce membership, easy international access, simple and fast application procedures, and Residence Visas among other incentives. "Now with the cutting-edge technology, we are among the leaders in offering one of the largest, most efficient and environmentally friendly free zones in the Gulf and a centre of business excellence," said Mr. El Omari.

The Business Park forms part of a larger vision of Ras Al Khaimah Free Trade Zone City, which is designed to be a city within a city. RAK Free Trade Zone offers unique value-added services to investors as it is the only free zone to offer Promotion Centers in Dubai , Abu Dhabi and liaison office in Mumbai, India & North America, Toronto in Canada . These centres offer a range of solutions that allow greater facilities and accessibility to the Free Trade Zone clients and provide them with the support they need to make their operations successful.

-Ends-

About Ras Al Khaimah Free Trade Zone
Ras Al Khaimah Free Trade Zone, the free zone in Ras Al Khaimah emirate of the UAE, is one of best equipped Free Trade Zones in the Gulf region. Due to its government support, vision, well positioned location, clientele services orientated strategy  and operational cost factors which includes rentals and human resources, the Free Zone is a major incentive to industrial, services & trade development and being only a 40-minute drive away from Dubai International Airport.

Backed by legislations allowing 100 per cent foreign ownership, tax-free environment, transparent laws and 100 per capital and profit repatriation, the free trade zone is well-positioned for global commerce. Apart from licensing, the Free Zone also offers a range of unique services which include the legal, Human Resources & marketing assistance, best business requirements like conference halls & meeting rooms with video-conferencing facilities and state-of-the-art satellite connectivity at a competitive cost.

The Free Trade Zone has established itself with multipliable sites parks  a system of three Free Zone Parks - Business Park, Industrial Park and Technology Park - which offer identical advantages and benefits to investors. The Business Park is surrounded by existing services like the modern RAK Exhibition Centre, Hilton Hotel and Beach Club and Shopping Malls and Entertainment Complex.

About Cisco Systems
Cisco Systems, Inc. (NASDAQ: CSCO), the worldwide leader in networking for the Internet, this year celebrates 20 years of commitment to technology innovation, industry leadership and corporate social responsibility. Information on Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.  Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

For further information please contact:
Ashraf Al Shakaa
Bates PanGulf Public Relations
PO Box 3294
Dubai
UAE
Tel: 971 4 295 3456
Fax: 971 4 295 1027
E-mail: ashraf@batespangulf.com

© Press Release 2005