Fifth consecutive win for world's largest ceramic manufacturer
RAK Ceramics has picked up its fifth consecutive UAE Superbrand Award 2013 at an awards ceremony organised by the Superbrand Council - acclaimed worldwide arbitrator of branding excellence - at the InterContinental Dubai Festival City on the 4th of June 2013.
The awards are organised to pay tribute to exceptional brands and promote the discipline of branding. The world's largest ceramics manufacturer has consistently proven time and time again that it holds the qualities of a Superbrand, through its various initiatives and substantiated by the brand's reach and recognition around the globe.
Mr. Abdallah Massaad, CEO of RAK Ceramics said: "Consistently being recognised by the esteemed council is validation that the company relents in positioning itself as a global ceramics innovator with a brand that is trusted the world over. To be Superbrand is definitely a worthy achievement but to receive this honour for the last consecutive five years required the company to continuously upgrade its standards in terms of products and services elevating the brand perception in consumer's minds. RAK Ceramics is an established brand across the globe where customers associate our products with high-quality and innovativeness and we do not want to rest on these laurels as we shall strive to continuously enhance our brand image backed by strong and capable leadership."
This consistent recognition for superior brand values has also seen the company being named one of the Top Four Brands in the UAE by Brand Finance Middle East of the UK, Company of the Year by Arabian Business Awards, and receiving the MRM Business Award for manufacturing - the most prestigious manufacturing award in the UAE. The company has also been honoured as Best Brand at the 2010 Middle East Business Leaders Summit and Awards in Dubai, in addition to officially being recognised as the world's largest ceramics manufacturer by Ceramic World Review.
The last pair of accolades is even more impressive when considering the company has produced enough ceramic tiles to cover a staggering 'One Billion Square Meters' since production commenced in 1991 and further 'Fifty Million Pieces of Bathware' have been and produced since bathware production started in 1993. No other ceramics manufacturer has achieved such a production figure in such a short period of time since inception of the company - a product of steady operations, superior service and overwhelming demand across the world.
More recent awards include Most Innovative Company at Asian Quality Leadership Awards 2012 and the Brand Excellence Award at Global Awards for Brand Excellence.
"RAK Ceramics has always invested in best technology and R & D leading to innovative product range that has captured the imagination of consumer's minds. All these accolades serve to reaffirm our commitment to not only be amongst the world's largest ceramics manufacturers, but working towards best by focusing not just on quantity but on high-quality and being a pioneer by setting new market trends enhancing our overall brand value" added Massaad.
RAK Ceramics has undertaken a series of marketing campaigns in promoting its product range by offering a number of digital solutions meeting the demands of hi-tech consumers. Additionally the company has been leading front the front within the ceramics industry in terms of promoting eco-friendly tiles, bathware and bathroom fittings. The complete customer experience of choosing product range at RAK Ceramics outlets has been enhanced in last couple of years with umpteen choices of exclusive tile designs, colors and sizes available to suit different customer requirements.
In continuing on this path of excellence, Massaad offers a final thought "RAK Ceramics will continue to pursue aggressive brand identity programmes in parallel with our efforts to maintain the highest quality standards in all our products and services, and in line with our mission to enhance customer experience and further strengthen our brand image across global markets."
RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world's largest ceramics manufacturer with a global annual production output of 117 million square meters, 4.5 million pieces of bathware and 20 million pieces of tableware. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, GresPorcellanato, and several models in bathware.
RAK Ceramics has sold a staggering over 'One Billion Square Meters' of tiles worldwide since production commenced in 1991, and recently the company reached an equally impressive milestone in terms of bathware, having sold over 50 million pieces worldwide since 1993. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader's Summit and Awards and the CMO Asia's Best Brand 2011. Recently RAK Ceramics has won the Most Innovative Company at Asian Quality Leadership Awards 2012 and bagged the Brand Excellence Award 2012 at 21st World Brand Congress Summit. The company was also honoured by the Emirates Securities and Commodities Authority (ESCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the fourth consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, Wood Art Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.
© Press Release 2013
