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- For the first time ever, the content will be available outside of the channel
Abu Dhabi, United Arab Emirates: Quest Arabiya, the Arabic-language factual entertainment channel, has announced a partnership with UAE national airline, Etihad Airways, to provide a selection of original travel, adventure and outdoor productions from across the Gulf region, to be aired on the airline’s award-winning E-BOX inflight entertainment system from today.
This partnership will allow Etihad passengers the opportunity to view an exclusive selection of original shows on a dedicated channel. Shows will include Etlaa Bara, a weekly magazine show that takes viewers todifferent outdoor destinations and engages them with exciting events related to extreme sports, cars, travel and survival stories, fronted by adventure influencers Areej Abdulla and Ali Khaja. Etlaa Bara also produces user generated content episodes, to encourage viewers to film, explore and share their personal experiences with others.
Khalid Khouri, General Manager at Quest Arabiya, said: " Quest Arabiya immerses viewers into the wonders of the real world by bringing them closer to adventure and exploration through original productions that is aimed at adventurous, adrenaline and thriller-seeking viewers. Our partnership with Etihad, a world-class carrier that caters to multinational passengers from all over the world, will enable Quest Arabiya to showcase the region’s adventure and outdoor experiences to a broader demographic.”
Other programs that will be available on E-box include Nabd Al Moghamara, which focuses on the incredible and natural sceneries and adventures throughout the Middle East and North Africa while showcasing the region’s diversity and talent; King of the Street, a show dedicated to car enthusiasts; and Al Rahala, a travel and adventure program by Saudi blogger Abdullah Jumaa that highlights important and mysterious spots through local tours around the world, visiting markets, interacting through activities and adventures and enjoying local cuisine.
Jamal Ahmad Alawadhi, Etihad Airways Head of Guest Experience Commercial, said: “We dedicate tremendous effort and resource to providing creative, exciting and relevant content which appeals to all our guests. We are confident that our new partnership with Quest Arabiya will offer travellers originating from all parts of the world with unique programming, and the ability to enjoy a diverse range of outdoor adventure and extreme sports experiences available in Abu Dhabi and the wider region”
In addition to this vast array of original Arabic factual entertainment content, the channel will showcase documentary, Back to the Wild, produced by the Environment Agency Abu Dhabi in partnership with Image Nation Abu Dhabi, one of the leading media and entertainment companies in the Middle East.
Back to the Wild, which was first premiered exclusively on Quest Arabiya, depicts the Abu Dhabi led Scimitar-horned Oryx Reintroduction Programme – described as the world’s most ambitious mammalian reintroduction projects. The programme, inspired by the late Sheikh Zayed bin Sultan Al Nahyan, is a leading example of how to protect some of the world’s most vulnerable species and transcend borders to work with leading conservation experts to make it happen. The film follows the journey of a Scimitar-horned Oryx (Nya) and the rest of her herd as they are assimilated back into the Chadian wilderness.
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About Quest Arabiya
Quest Arabiya, a partnership between Discovery Communications and Image Nation Abu Dhabi, is an Arabic-language entertainment channel focusing primarily on factual and reality-based programming and is aimed at adventurous, adrenaline and thriller-seeking viewers.
Since its inception in 2015, Quest Arabiya has been committed to showcasing regionally-relevant storylines immersing the audience in authentic, inspiring stories while revealing Arabic heroes, heritage and culture, capturing their adventures to give the region a sense of pride and empowerment.
Quest Arabiya broadcasts 24 hours a day across the Middle East and North Africa (MENA) region, reaching an estimated 45 million households across 22 countries. In line with Image Nation’s aim to build a sustainable film and television industry in the region, the station creates exciting opportunities for regional production companies while nurturing local talent.
For media enquiries, please contact:
Tamara Habach
+971 56 522 7652
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