Pure Gold Jewellers records 20% increase in gold jewellery sales during Eid Al Adha

Dubai, UAE; October 18, 2013: Award winning jewellery retailer Pure Gold Jewellers recorded a 20% increase in gold jewellery sales during the busy Eid Al Adha period.

According to Firoz Merchant, Chairman, Pure Gold Jewellers, "We experienced a surge in gold jewellery sales during the festival period. Diamond jewellery sales remained the same as last year. Customers in our stores included both residents and tourists. Most tourists who visited our shops were from Saudi Arabia."

Pure Gold Jewellers offered 70% discount on its contemporary range of Pure Diamonds collection for Eid Al Adha. In addition, customers had a chance of winning 1 Carat, Half Carat or Quarter Carat certified diamond solitaire on purchase of gold or diamond jewellery worth AED 1,999.

Merchant added: "We are now preparing for the rush expected for the Indian festival of Diwali and Dhanteras, the auspicious day when South Asian customers buy jewellery."

For further information please contact: Lisa George/Sali Takouz, Iris PR, Dubai, UAE. Tel: +97144341207, Fax: +97144341163. E-mail: lisa@irispr.net/sali@irispr.net. Mobile: +971-55-107 8561/+971 50 9601446.

About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewellery retailer recognised for excellent customer service by the industry; and is now one of the fastest growing jewellery brands with 125 stores in ten countries.

Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012 and 2012-2013 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.

Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

For further information please visit www.pugold.com