protel hotelsoftware benefits from DSO state-of-the-art infrastructure

Dubai, October 1st 2007:  protel hotelsoftware GmbH, Germany, one of the leading international hotel software development companies, announced recently the launch of its Middle East operations at Dubai Silicon Oasis, the region's leading integrated innovations hub for high-tech industries.

Jassim Mohammed, Director of Business Unit- Dubai Silicon Oasis Authority (DSOA), said: "The tourism industry has grown at a rapid pace during the past years in the UAE in general, and in Dubai in specific. Following this rapid growth it was essential to provide this market with the software solutions it needs, and we believe that protel hotelsoftware will support the development of this vital industry in the Middle East".

Commenting on this Magued Malek, Branch Manager- protel hotelsoftware GmbH, said: "Dubai is currently considered one of the fastest growing cities this positions it as one of the world's major destinations for international companies to invest and compete on the global level. With this in mind we had to choose the right place to commence our operations in the ME, and accompanied with the advanced infrastructure available in Dubai Silicon Oasis (DSO), we took the decision to set our operations in DSO."

He added, "Dubai is a totally unique city and promises good business opportunities; Moreover Dubai being a major destination for tourism in the region, hotel industry has build a solid reputation and grown dramatically to become well known for providing the best infrastructure, resources and facilities for international businesses looking to enter the region. Our clients, such as Emirates Hotels & Resorts, Mövenpick Hotels &

Resorts or Bavaria Hotels International, greatly appreciate our being here. It's so much easier and more flexible to discuss things and implement projects."

Under the name protel hotelsoftware international, the company has already presented at trade fairs in the first half of this year. The ATM (Arabian Travel Market) and The Hotel Show, both in Dubai, provided opportunities for interesting meetings and building new and existing relationships. "Two successful trade fairs as soon as the branch opened - that's a promising start for our team here," says Magued Malek. "We're really looking forward to further projects and many satisfied clients."

Dubai Silicon Oasis is a wholly-owned entity of the government of Dubai and operates as a free zone technology park for semiconductor, microelectronic and other High Technology-based companies looking to set up their regional headquarters and R&D facilities in the Middle East and Africa region.

protel hotelsoftware GmbH, started in 1995. protel systems are in use at more than 3,600 hotels and hotel management schools in over 40 countries. Its satisfied customers include Mövenpick Hotels & Resorts (CH), the Paramount Group of Hotels (UK), Greece's biggest hotel chain Grecotel (GR), Toga Hospitality Group (AUS), Austria Trend Hotels (A), Leading Hotels of the World such as Badrutt's Palace Hotel and the Suvretta House in St. Moritz (CH), ROBINSON Club Cala Serena (E), ROBINSON Club Amadé (A), A-ROSA Resorts Scharmützelsee, Travemünde as well as Kitzbühel, not to mention its industrial clients: Deutsche Bahn AG, Deutsche Post Worldnet AG, Bayer AG, Deutsche Bank AG.

-Ends-

About Dubai Silicon Oasis
Dubai Silicon Oasis Authority (DSOA), a 100% owned entity by the Government of Dubai is a free zone, strategically placed on the Emirates road. DSOA's urban master-planned community spans 7.2 square kilometres of state of the art office towers, R&D and industrial zones, educational institutions, luxury apartments, villas, hotels, healthcare and a full range of lifestyle facilities which translate into a dynamic commercial and social environment. Businesses can flourish under the unrivalled package of incentives, including 100% ownership, and high end IT infrastructure that allows companies to begin operating immediately. Visit us at www.dso.ae

For further information, please contact:  
Khaled Abdulla                                                 
Dubai Silicon Oasis authority
Manager
Corporate Communications                 
Tel: (+971 4) 5015101                                        
Fax: (+971 4) 5015120                                      
E-mail: kabdulla@dso.ae    
                               
Mazen El Dirany
Dubai Silicon Oasis Authority                             
Senior Executive
Corporate Communications
Tel: (+971 4) 5015102
Fax: (+971 4) 5015120
E-mail: meldirany@dso.ae

© Press Release 2007