Dubai: Zabeel House by Jumeirah, The Greens - the city’s funkiest neighbourhood hangout - has unveiled its plans for Project Art, a new initiative designed to empower Dubai’s burgeoning art community.

Project Art will see top local talent granted free-of-charge space within the award-winning property to exhibit their work, lead educational masterclasses and creative workshops. During short-term residencies, participating artists will have their works on display in high-traffic areas of Zabeel House by Jumeirah, The Greens, and participate in scheduled masterclasses and impromptu workshops with guests. Bookable appointments for aspiring creatives to learn about artists’ styles will also be available on request.

“The Project Art initiative aims to give back to our local art community and provide something truly unique and inspiring for our guests and visitors,” said Marcus Sutton, the newly appointed General Manager of Zabeel House by Jumeirah, The Greens. “This exciting new initiative will ensure the community remains at the heart of everything we do.”

The new initiative launches on Friday, 30th April with award-winning Timeblend Dubai, a photography collection by German-born Florian Kriechbaumer, who will showcase photographic works which capture the day-to-night transition of various iconic views of Dubai.

“My workshops will help widen skills of anyone with basic knowledge and understanding of photography. The goal is to inspire people to try new compositions and hone techniques for capturing unique images,” said Kriechbaumer. “What drives my photography is combining the artistic and the technical, and expanding the breadth of photographic domains I explore.”

Project Art aligns with the hotel’s rich art and design aesthetic, and follows His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, announcing a city-wide drive to make Dubai a “global capital for creative economy”.

“It’s been incredible what has happened in the art scene in Dubai compared to when I first came to the country in 2004, when there were very few cultural and art events,” said Kriechbaumer. “The dedication of the leadership to encourage and support artists has opened up a lot of opportunities, with whole districts focused on creativity. I’m positive Dubai will continue to establish itself on the international scene and amongst freelancers and the city’s vibrant art community. I feel extremely grateful that Zabeel House has provided my art with a platform through this initiative.”

Designed by the award-winning LW Design, Zabeel House by Jumeirah, The Greens, encapsulates luxury, eclecticism, and tradition. With community at its heart, the hotel’s interiors reflect the surrounding areas through art and design, providing a link for travellers to experience the most vibrant neighbourhood in Dubai.

The artist will also be available for several ‘Meet and Greet’ sessions during the opening weekend, where community members, visitors and aspiring photographers will be able to interact and engage with Florian, as well as inquire about purchasing the artworks displayed.


  • Friday, 30th April, 10am to 2pm  
  • Saturday, 1st May, 3pm to 5pm
  • Sunday, 2nd May, 7pm to 9pm 

For local artists who would like to participate in Project Art, please feel free to call 04 519 1111 or email:  for further information and queries.


About Zabeel House by Jumeirah:

Born in Dubai, Zabeel House by Jumeirah™ is an eclectic collection of hotels located in the heart of vibrant neighbourhoods in key cities around the world. High on design, low on complexity, the hotels offer brilliant basics and unexpected extras. Set in upscale, casual environments, guests can also expect a touch of the instinctive hospitality that has become second nature from the creators of the Burj Al Arab Jumeirah.  

About the Onyx:

The Onyx project was developed by Ishraqah for Development, a leading UAE developer which has been established as a result of a strategic alliance between Al Zahran Group and Bin Mahfouz Group, two prominent business groups in the Gulf region. Ishraqah and its sister companies have a portfolio of real estate developments and investments worth over AED 5 billion spread across the UAE, KSA and other international markets.

Located in Onyx Tower 3 in the Greens, the hotel sits in the heart of ‘social Dubai’. Slightly off the tourist trail, this is the ideal mid-way stop between popular areas such as Dubai Marina and JLT, right on the cusp of Sheikh Zayed Road. With Dubai Media City just a skip away, it combines the best of creative businesses and social life in one vibrant neighbourhood. It’s just as easy to step into a pulse of the city as it is or step out of it.

For press inquiries, please contact:
Beatriz Wilkinson / Saakshi Gupta
Tel: +971 4 367 1085 

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