05 September 2007
First real estate developer to introduce website with QTVR (Quick Time Virtual Reality), Riffa Views TV, podcasts and an interactive Forum

Bahrain - Riffa Views Signature Estates offered a preview of its soon-to-be-released interactive website whose innovative features establish a virtual connection to the Signature real estate project. The portal allows visitors to experience the virtual world of Riffa Views and see at a glance the latest developments in each of the three Signature Estates. As Riffa Views evolves to become an integral part of Bahrain's community, the website will mirror this progression through its progress updates.

The cyber link between users and the luxury development is enhanced by many innovative and interactive features. Over and above the features of a standard website - home page, product descriptions and photographs, email contacts, and links to related websites - Riffa Views leads the way as the first real estate developer to have introduced QTVR (Quick Time Virtual Reality), podcasts and an interactive Forum, while setting an international benchmark with their own TV series, Riffa Views TV.

Key features of the website include:

  • QVTR that allows you to take a virtual tour of the Riffa Views' villas interiors.

  • Riffa Views TV with podcasts filmed in HD (high density) quality.

  • Podcasts which are updated regularly for automatic downloading. Replayable on Apple TV, iPod or iPhone.

  • Virtual entrance into each Estate leads the way into the landscapes and homes.

  • 3D design of homes gives detailed external elevations of the residences.

  • Online Forum creates a virtual community where all interested parties can share information, ask questions and receive feedback.

A visit to the interactive website becomes a tour around the completed project with the cursor acting as a virtual vehicle. Users can navigate their way around each Estate to take a look at the residences followed by a tour of the many amenities within the golf residential development.

Richard Browning, CEO of Riffa Views, said: "We are bringing the full potential of our website into play to satisfy the regional and international consumers' need for real-time information. Using a powerful combination of the first ever real estate TV series being aired on Riffa Views TV and a two-way information exchange with our Forum, Riffa Views website becomes a leading interactive entity."

Mr. Browning added: "We have ventured into groundbreaking territory with our new website, especially with podcasting. Both represent a whole new medium of mass marketing, which is also to date one of the most popular, sophisticated and technologically advanced communication mediums."

Home owners will benefit from regular updates on the project timeline, while the international audience will find a wealth of information at their fingertips. The Riffa Views website has set new standards and uses the most advanced mass communication technology to engage with its audience.

Upcoming features of the website include:

  • Updated project milestones

  • PDF floor plans of the homes

  • Links to amenities with a growing amount of detail as the project nears completion.

-Ends-

Note to Editors:

1. Podcasts
Podcasts can be downloaded through version 4.9 of iTunes - which has additional support for podcasting and allows users to easily subscribe to iTunes Music Store - onto iPods and Apple TV. Once subscribed, the podcast will be downloaded automatically and users can choose to update podcasts weekly, daily, hourly or manually.

Podcasts are played back via Apple TV, iPods or iPhones.

2. Subscribing to Riffa Views TV
Two options are available:

1. Apple TV is connected to your home screen and can facilitate a wireless connection to sync with iTunes. You can download multimedia platforms to watch on a TV screen set within your home entertainment unit. It is an HD TV, making it the top-end video quality of our time

2. iPod

The iPod portable device allows the storage of huge amounts of information including movies and music.

About Riffa Views Signature Estates
Riffa Views is a joint venture between Arcapita and the Bahrain International Golf Course Company (BIGCC) and is the first golf residential development in Bahrain. The 972-villa and townhouse project is a master planned concept for a luxurious community lifestyle that will provide a comprehensive range of sports, leisure and shopping facilities, including an 18-hole signature championship golf course designed by the top international golf pro, Colin Montgomerie.  Riffa Views Signature Estates will also feature a country club, a tennis facility in association with tennis great Boris Becker, a high-end retail centre, and an international school managed by the renowned International Schools Services.

Issued on behalf of Riffa Views by Hill & Knowlton.

For press information contact:
Neena Punnen
Hill and Knowlton
Tel: +973 17533532
Fax: +973 17533370
neena.punnen@hillandknowlton.com

Karla Solano
Riffa Views
Tel: +973 17 757 996
Fax: +973 17 757 990
Ksolano@riffaviews.com

© Press Release 2007