Unveils offers for White Friday on revamped e-commerce website

Dubai, November 24, 2015

Demonstrating its commitment to customers in the capital, PLUG INS, the multi-brand consumer electronics and IT retailer of Al-Futtaim, has confirmed its participation at the Abu Dhabi Electronics Shopper (ADES) from November 25 to 28.

Visitors to the PLUG INS stand will be treated to a range of power deals on the latest consumer electronics products. Customers will receive AED 100 gift voucher on a minimum spend of AED 2,000 and AED 200 gift voucher on TV purchases worth AED 3,499 and above.

Omar Abushaban, General Manager of PLUG INS said, "We are pleased to be participating at ADES for the fourth time in succession. Abu Dhabi is an important growth market and tends to have an increasing population with medium to high disposable income which is reflected in the transactions at our stores. We expect a similar trend at the Shopper and look forward to engaging with customers and offering them the best value deals on consumer electronics products."

The retailer also unveiled its recently revamped e-commerce website www.pluginsme.com. As a special treat for early bird shoppers, the website will feature a host of exciting offers on all the categories featured on the website including phones, laptops, computers, TV & entertainment, audio, kitchen appliances, home appliances, cameras and smart technology. Between Nov 25 and 28, customers can avail discounts as high as 60% on select products that will be available on limited stock only.

"We wanted to re-launch our website with a bang and the White Friday offers do exactly that. Our team has compiled a very exciting line up of deals that are definitely going to be among the strongest in the market and I look forward to witnessing a robust footfall on our website over the weekend," added Omar.

Plug Ins stores are located in popular shopping destinations including Marina Mall, Al Wahda Mall and Yas Mall in Abu Dhabi, Dubai Festival City, The Dubai Mall, Al-Ghurair City, Mall of the Emirates and Deira City Centre in Dubai and Al Bawadi Mall in Al Ain.

For more information, visit the Plug Ins facebook page: www.facebook.com/plugins.ae or alternatively call 800 PLUGINS (800 758 4467).

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About PLUG INS
PLUG INS is a leading multi-brand consumer electronics and IT retailer in the UAE and acknowledged favourite with discerning customers. An Al-Futtaim group company, PLUG INS represents over 400 leading brands through an established network of nine stores located in popular shopping destinations: Dubai Festival City, The Dubai Mall, Al-Ghurair City, Mall of the Emirates and Deira City Centre in Dubai, Yas Mall, Marina Mall and Al Wahda Mall in Abu Dhabi and Bawadi Mall in Al Ain which feature the latest mobile phones, Smart phones, MP3 and MP4 players, Notebooks, Netbooks, Tablets and a comprehensive collection of accessories. PLUG INS enjoys high-brand recognition across the Middle East and is known for its leadership position and trend-setting initiatives. PLUG INS has made buying electronics an enjoyable experience with customer friendly store layouts, excellent service and knowledgeable staff; all key ingredients of its customer service philosophy. Reputed for its extensive range of products, the electronics retail chain is underpinned by a team of product-savvy consultants who guide and assist customers in their purchasing decisions. For more information, customers can visit the PLUG INS facebook page: www.facebook.com/plugins.ae or follow it on twitter: twitter.com/pluginsuae or alternatively call 800 PLUGINS (800 758 4467).

For more information, please contact:
Lejo Johnny
PR Manager | GMASCO Marketing Communications | An Al-Futtaim group company
Tel: Direct: +971 4 208 5849 | Cell: +971 50 453 7023 | Email: lee.j@gmasco.com    

Nazneen Yasin
PR & Social Media Manager | GMASCO Marketing Communications | An Al-Futtaim group company
Tel Direct: +971 4 208 5845 | Cell: +971 56 216 2935 | Email: Nazneen.Yasin@alfuttaim.ae

© Press Release 2015