Dubai, November 30, 2011: Plug-Ins, Al-Futtaim group's multi-brand consumer electronics retailer, today announced the opening of Plug-Ins Mobility store at Deira City Centre. The 1100sq ft. store is located on the Mezzanine floor near new Metro link entrance.

This is Plug-Ins' second mobility store in the country. Its first store which opened at Dubai Festival City has attracted extremely good response from customers.

The new mobility store in Deira City Centre will enable customers to browse through the latest mobile phones, Smart Phones, Tablet PCs, Notebooks, Digital Cameras, SLR Cameras, Camcorders, Accessories, MP3 and iPods.

Sean Connor, General Manager, Plug-Ins said: "The new mobility store will provide a uniquely exciting environment for us to satisfy customers' growing electronics needs and has all the right ingredients to create new standards in product offerings and customer service."

As part of its launch offer the first 100 customers will receive a surprise gift on every purchase. In addition, customers can also take advantage of special offers available at the Mobility store.

The Plug-Ins Mobility store is open from 10am to 10pm from Sunday to Wednesday and 10am till midnight from Thursday to Saturday.

Plug-Ins also operates Big Box stores, located at the Dubai Festival City, Dubai Mall, Al Ghurair Center and Marina Mall in Abu Dhabi, showcasing the widest collection of televisions, laptops, tablets, personal computer systems, mobile phones, SLR's, cameras, home entertainment systems, home appliances, gaming zones, a wide array of the latest blu-ray and DVD movies, brand experience zones, along with a wide assortment of accessories and much more.

Importantly, Plug-Ins supports its sales with extended warranty plans, Price protection promise and a well-equipped after-sales support team. That in itself is a huge assurance that customers rely on.

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About Plug-Ins
Plug-Ins is a leading multi-brand consumer electronics and IT retailer in the UAE and acknowledged favourite with discerning customers. An Al-Futtaim group company, Plug-Ins represents over 350 leading brands through an established network of four stores located in popular shopping destinations: Dubai Festival City, The Dubai Mall, Al-Ghurair City and Marina Mall in Abu Dhabi. Plug-ins opened its first Mobility store at the Dubai Festival City which feature the latest mobile phones, Smart phones, MP3 and MP4 players, GPS, Netbooks and all mobile accessories. Plug-Ins enjoys high-brand recognition across the Middle East and is known for its leadership position and trend-setting initiatives. Plug-Ins has made buying electronics an enjoyable experience with customer friendly layout store layouts, excellent service and knowledgeable staff; all key ingredients of its customer service philosophy. Reputed for its extensive range of products, the electronics retail chain is underpinned by a team of product-savvy consultants who guide and assist customers in their purchasing decisions. For more information, please visit: http://www.pluginselectronix.com/.

For more information, please contact:
Lejo Johnny
Senior PR Executive
GMASCO Marketing Communications
An Al-Futtaim group company
Tel: +971 4 228 2101
Cell: +971 50 453 7023
Email: lee.j@gmasco.com

© Press Release 2011