19 August 2003

Pioneer Corporation announced last night that its Pure Vision concept, which has taken the global visual market by storm, is to be launched throughout the Middle East later this year.
 
Pure Vision, which has won numerous international magazine awards and is now established as the highest quality plasma television on the market, was launched worldwide last year and helped the Japanese electronics giant to record one of its best financial performances in its recently concluded fiscal year.
 
Encouraged by its global success, Pioneer Gulf has confirmed that it is in discussions with major suppliers to make the 43-inch and 50-inch Pure Vision plasma TV’s available throughout the region.
 
“We are extremely excited at the prospect of Pure Vision being launched in this region soon,” said Takayuki Habu, Managing Director of Pioneer Gulf. “The product has made a massive impact worldwide and has taken the whole plasma television industry to a new level.
 
“Pure Vision is the result of years of research and millions of dollars of investment and the end product is the highest quality plasma television available on the market today.”
 
Pioneer has managed to achieve phenomenal image and sound quality through its exclusive concept XGA resolution and 100 Hz progressive scan for breakthrough clarity and high-resolution readiness.
 
A slick media receiver makes Pure Vision much more than just a home entertainment dream and will grant every multi-media wish.
 
Its exclusive cutting edge technology includes true matrix imaging with deep waffle rib structure to increase the area of light-emitting phosphors increasing the brightness by almost 60 per cent. Its unique pure colour filter reduces unnecessary frequency components of red, green and blue signals to ensure the purest colours shine through at all time.
 
Pioneer Corporation is a global leader in audio/video products for the home, car, commerce and industry, particularly in the two core multimedia technologies DVD and plasma television. Its shares are traded on the New York Stock Exchange, Euronext Amsterdam, Tokyo Stock Exchange, and Osaka Securities Exchange.
 
-Ends-
 
For further information please contact: 
David Williams or Amal Akbar,
Promoseven PR Weber Shandwick,
Ph: 3210077;
Fax: 3211711 or e-mail
david.williams@promoseven.com or amal.akbar@promoseven.com

© Press Release 2003