25 February 2007
HDF FZCO, the regional representative of Pinar Food Group in the Middle East which owns the popular dairy, meat and beverage brand Pinar, announced at the Gulfood exhibition the launch of a new meat product line for the first time in the GCC.
HDF FZCO, the regional representative of Pinar Food Group in the Middle East which owns the popular dairy, meat and beverage brand Pinar, announced at the Gulfood exhibition the launch of a new meat product line for the first time in the GCC.
This product line that is compliant with strict Halal norms will include several varieties of chilled turkey meat products such as soudjouk, sausages and salamis and will be followed by the launch of frozen meat products shortly. These frozen products that are produced from fresh meat are convenient to use and have a rich taste. As they are already cooked, they do not require de-frosting - they can be directly heated or grilled for a minimum time span of 5 to 7 minutes and the meal is ready to serve.
'Capitalizing on our success in the GCC market that we operate in since 20 years, and as a result of the significant success of our our flagship product 'Pinar Labneh', we decided to launch turkey meat products. This group of products aims to satisfy the increasing demand of Halal, tasty, healthy and convenient products that are made of fresh meat and directly sourced from quality farms in Turkey,' says Arda Cenk Tokbas, General Manager, HDF FZCO.
'We look forward to providing high quality products based on our expertise and wide success of our products in the region. We also aim at supporting the Halal food sectors, empowering it to achieve more and more growth so that it will be appreciated by a larger audience in the GCC as well as other regions,' he added.
All Pinar products have been processed and packaged at one of the most advanced meat processing plants in the world and are on par with the highest quality standards. Pinar constantly strives to excel expectations when it comes to superior quality.
An Executive Chef from Turkey is also present at Pinar stand in Gulfood to 'wok' up appetizing dishes through a live demonstration and consumers are welcome to taste Pinar's dairy and meat products. Likewise, a display of processed Pinar chilled beef and turkey meat products will be offered to people visiting their stand.
A part of the leading Turkish Yasar Holding, HDF FZCO, based in Jebel Ali Free Zone, represents Pinar brand of dairy and meat products in the Gulf, besides Egypt, Yemen and the Levant countries.
The Pinar brand of food products are exported to more than 40 countries across Europe, America, Africa, Russia, the CIS and Middle East. Pinar is Turkey's top brand in the food sector and accounts for more than 45 percent of the country's total dairy exports in the food sector.
-Ends-
Established in 1975, the Pinar Food Group is Turkey's first private sector food enterprise offering a variety of product categories, ranging from meat and dairy products to fish and water. The group subsidiaries include: Pinar Dairy and Pinar Meat, Camli Feed Manufacturing and Livestock breeding, Pinar Water and Pinar Foods GmbH, a distribution operation based in Germany.
Pinar Food Group uses the most advanced technologies at its modern and state-of-the-art production facilities to manufacture high quality foods catering to both Turkish and foreign tastes.
The business continues in its quest to become an international brand through continuous investment and product development. With more than 600 different products, net annual revenues of approx. US$ 600 million, Pinar is one of the most valuable and recognized brands of Turkey. Growth continues in exports with a concentration in the Middle East, Europe, and America markets. Today, Pinar accounts for the largest share of dairy products exports from Turkey.
With the launch of new products every year, Pinar continues to be an innovative force in Turkey, reflecting powerful R&D back-up. A key factor in the recurrent success of PINAR's new products, R&D reinforces the Pinar mission of delivering products that are healthy, innovative and have irresistible tastes.
For more information, please contact:
Dipika Aranha
Senior Account Executive
Interface Public Relations
Intermarkets Advertising
Tel: +971 4 3344404
Fax: +971 4 3344410
'Capitalizing on our success in the GCC market that we operate in since 20 years, and as a result of the significant success of our our flagship product 'Pinar Labneh', we decided to launch turkey meat products. This group of products aims to satisfy the increasing demand of Halal, tasty, healthy and convenient products that are made of fresh meat and directly sourced from quality farms in Turkey,' says Arda Cenk Tokbas, General Manager, HDF FZCO.
'We look forward to providing high quality products based on our expertise and wide success of our products in the region. We also aim at supporting the Halal food sectors, empowering it to achieve more and more growth so that it will be appreciated by a larger audience in the GCC as well as other regions,' he added.
All Pinar products have been processed and packaged at one of the most advanced meat processing plants in the world and are on par with the highest quality standards. Pinar constantly strives to excel expectations when it comes to superior quality.
An Executive Chef from Turkey is also present at Pinar stand in Gulfood to 'wok' up appetizing dishes through a live demonstration and consumers are welcome to taste Pinar's dairy and meat products. Likewise, a display of processed Pinar chilled beef and turkey meat products will be offered to people visiting their stand.
A part of the leading Turkish Yasar Holding, HDF FZCO, based in Jebel Ali Free Zone, represents Pinar brand of dairy and meat products in the Gulf, besides Egypt, Yemen and the Levant countries.
The Pinar brand of food products are exported to more than 40 countries across Europe, America, Africa, Russia, the CIS and Middle East. Pinar is Turkey's top brand in the food sector and accounts for more than 45 percent of the country's total dairy exports in the food sector.
-Ends-
Established in 1975, the Pinar Food Group is Turkey's first private sector food enterprise offering a variety of product categories, ranging from meat and dairy products to fish and water. The group subsidiaries include: Pinar Dairy and Pinar Meat, Camli Feed Manufacturing and Livestock breeding, Pinar Water and Pinar Foods GmbH, a distribution operation based in Germany.
Pinar Food Group uses the most advanced technologies at its modern and state-of-the-art production facilities to manufacture high quality foods catering to both Turkish and foreign tastes.
The business continues in its quest to become an international brand through continuous investment and product development. With more than 600 different products, net annual revenues of approx. US$ 600 million, Pinar is one of the most valuable and recognized brands of Turkey. Growth continues in exports with a concentration in the Middle East, Europe, and America markets. Today, Pinar accounts for the largest share of dairy products exports from Turkey.
With the launch of new products every year, Pinar continues to be an innovative force in Turkey, reflecting powerful R&D back-up. A key factor in the recurrent success of PINAR's new products, R&D reinforces the Pinar mission of delivering products that are healthy, innovative and have irresistible tastes.
For more information, please contact:
Dipika Aranha
Senior Account Executive
Interface Public Relations
Intermarkets Advertising
Tel: +971 4 3344404
Fax: +971 4 3344410
© Press Release 2007
