Dubai, UAE, October 17, 2004 - Philips recently organised the second "Train the Trainer" course for 12 Philips instructors based across the Middle East, Africa and Malta. The four-day course delivered the latest information on Philips domestic appliances and personal care products, gave instruction on how to be a good trainer and offered the best ways to conduct and prepare training sessions.
Held in Dubai, home of Philips' regional headquarters, the trainers participated in many activities, among them a male shaving and grooming session and a food and beverage cooking session.
The grooming activity was held at the Beverly Hills Salon at Bur Juman Mall and involved salon staff demonstrating the Philishave range on the trainers. The cooking activity required trainers to get up first thing in the morning to cook their own breakfast using Philips kitchen appliances.
The course concluded with an awards ceremony that included presenting the 2003-2004 Best Trainer Award to Al Ghandi Electronics, Philips' distributor in Dubai and the Northern Emirates, for the many training sessions held for its sales team.
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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 29 billion in 2003. With activities in the three interlocking domains of healthcare, lifestyle and technology and 166,800 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.
For more information please contact:
Louis Hakim
Corporate Communications Manager
Philips Electronics Middle East and Africa
Philips
louis.hakim@philips.com
Tel: 04 - 33 53 666
Fax: 04 - 309 5160
© Press Release 2004
