02 September 2010

Kuwait & Dubai, UAE - Royal Philips Electronics (NYSE: PHG, AEX: PHI) along with Engineering Group from Yusuf Ahmad AlGhanim Electronics, Philips' exclusive agent in Kuwait, announces its Silver sponsorship at the First Kuwait Schools and Colleges Build Conference and Exhibition. This event is the largest under the patronage of Her Excellency Dr Moudhi Al-Humoud, Kuwait Minister of Education and Higher Education, and will take place from September 27th through the 29th at the Movenpick's Convention Center in Kuwait.

The show will bring together architects, designers, educational facility planners, construction managers and manufacturers for 2 days of educational sessions, exciting keynote presentations, exhibits, networking opportunities, and tours.

At the venue, a Philips Lighting booth will showcase the Dynamic Lighting concept in a classroom setup. This will provide the visiting architects and designers a live example on the look and feel of installing such an innovative solution.

Dynamic Lighting is a solution that brings the benefits of daylight into an environment. In schools, this type of lighting positively influences students' behavior and concentration while reducing hyperactivity, helping teachers improve the learning process.

A study of the effectiveness of Dynamic Lighting in Hamburg School classes on students between 7 and 16 years of age, showed a significant improvement in the parameters that were investigated. The results stated a decrease of 44.9% in errors related to concentration including a fall of 76.6% in restlessness, while positively increasing their reading performance by 34.8%.

The SchoolVision dynamic solution, that will be showcased during the exhibition, can create 4 lighting scenes that fit distinct classroom activities from a fresh start in the morning and after lunch to calm down the classroom when the children are over-active, including efficiency in the regular classroom activities or when children have to concentrate, such as for tests. The teacher decides upon and selects the scenes via a control panel.

"Children these days have a busy life:  school, music class, sports, friends, homework and also watch their favorite television show. The computer and mobile phone as well have gained strongly in children's view of the 'important things' in their life. Children sometimes feel tired, or are hyperactive, and find it more difficult to concentrate in class. This creates new challenges for teachers to get the best out of them on their school results", says Eduardo Mataix, Lighting Chairman Philips Middle East. "Using the right lighting solution, such as Dynamic Lighting in classrooms, helps to overcome early morning sleepiness and enhances the students' concentration leading to making less mistakes as well as suppressing hyperactivity", he adds.

Ahmad Hammoud, Vice President - Engineering Group commented, "Engineering Group has been Philips' Lighting business agent in Kuwait for the past 55 years. As Philips' reliable Kuwaiti partner, we bring forward the company's latest innovative solutions to higher influential authorities from different fields, including the education sector, therefore our participation at this 1st of its kind exhibition in Kuwait is essential."

Engineering Group's Lighting Division works with the objective of providing complete lighting solutions for commercial, industrial and high-end projects including developing in-house design capabilities to create the complete lighting solutions for any project. The company also offers functional and architectural lighting for indoor applications, sports and area, city beautification, road and tunnel lighting from Philips.

-Ends-

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

About Engineering Group
Engineering Group specializes in End to End Electro-Mechanical Solutions. We offer design, supply, installation and maintenance services for HVAC, electrical, plumbing, fire fighting, elevators and technology systems. Since formation, the group has built up an impressive list of references. 

This business is divided into the following categories:

  • Contracting: We do contracting with the objective of being a single source to satisfy all electro-mechanical needs of customers with the latest products and solutions, including the design, supply and installation for HVAC, plumbing, fire fighting, elevators, electrical and technology systems for development as well as green field projects directly with owners and main contractors.
     

  • Service: We are one source service provider for all your maintenance needs related to HVAC, plumbing & fire fighting, elevators, electrical and technology systems.
     

  • Product Sales:  We sell Mechanical, Lighting, Technology, Material Handling products to fulfill all needs related to electro-mechanical equipments and utilities.

Apart from this, there are support functions and facilities namely workshop, stores, purchase, marketing & group control. These provide background support to our sales, installation and maintenance teams to ensure that all our commitments are fulfilled to utmost customer satisfaction.

For more information, please contact:
Natali Fahmi
Corporate Communications
Philips Middle East & Africa
Tel: +9714 3095155
Email: natali.fahmi@philips.com

© Press Release 2010