Contemporary logo design intended to convey optimism, prosperity, transparency and innovation
Rabigh, Saudi Arabia, December 1, 2007: Petro Rabigh, a joint venture between Saudi Aramco and Sumitomo Chemical of Japan, has unveiled its new corporate logo, an abstract red-and-green palm that company executives say expresses the "DNA" of the US$10 billion integrated oil refinery and petrochemical complex.
Petro Rabigh, set to begin production in 2008, will combine a low-cost, stable supply of feedstock from Saudi Aramco, the world's leading oil company, with the marketing and technical expertise of Sumitomo Chemical, the leading Japanese chemical company.
"The design of the logo is meant to convey optimism, a sense of possibility," said Eyad Ajaj, Manager, Public Relations and Government Affairs Department, Petro Rabigh. "The atmosphere here is positive, forward-looking, and we wanted the logo to express that, this feeling that Petro Rabigh represents a breath of fresh air.
"There's a genuine belief here that we are doing good things for Saudi Arabia and for the world," he said. "We are proud of the work we're doing."
The bright, colorful design of the logo, Ajaj added, reflects Petro Rabigh's role in converting fossil fuels into plastics and other life-enhancing final products, processes that observe strict environmental standards. "The planet is going green, and we aim to be at the forefront of that trend," he said. "We employ some of the most advanced technology in the world, technology that is specifically geared toward protecting the environment."
The decision to use the image of a palm for the logo was based on the affinity and confidence it inspires in Saudi Arabia. "The palm is a symbol of prosperity, of natural resources, of food and shelter," Ajaj said. "These things represent the work we are doing at Petro Rabigh: providing jobs for the community, improving the national economy and society."
The traditional imagery of the palm, Ajaj said, is complemented by the contemporary design, which reflects the spirit of innovation at the company, while its colors represent the national flags of Japan and Saudi Arabia.
Finally, Ajaj said, the "clean, simple" lines of the logo are an expression of Petro Rabigh's dedication to the principles of transparency and accountability. "For us, these are not just words but serious responsibilities," he said. "Petro Rabigh is committed to doing the best for our country, our community and our employees. We hope that our logo helps us communicate this fact."
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About Petro Rabigh:
Petro Rabigh, launched in September 2005 as a 50:50 joint venture between Saudi Aramco and Sumitomo Chemical, is the largest combined oil refinery and petrochemical production facility ever to be built at one time. Saudi Aramco will supply Petro Rabigh with the feedstock necessary to operate the plant, including ethane, on a long-term, fixed-price basis and will market the refined products produced by Petro Rabigh. Sumitomo Chemical will provide petrochemical international sales and marketing expertise, as well as technology licensing.
Petro Rabigh's mission is to inspire its employees to ensure that it is the global leader in its industry. Through its strong ethics, human talent, best practices and diversified products, the company will meet the needs of its clients and add value for its partners, customers, shareholders, employees and communities. Petro Rabigh is committed to environmentally sustainable development.
For media information, please contact:
Bashar Kharbat
ASDA'A Public Relations
Jeddah, Saudi Arabia
Tel: (+966 2) 657 5194/195/196
Fax: (+966 2) 657 5277
Email: b.kharbat@asdaa.com
Salah Al-Kahtani
Petro Rabigh
Rabigh, Saudi Arabia
Tel: +966 2 427-1325 /+966554990242
Fax: +96624258696
Email: salah.kahtani@petrorabigh.com
© Press Release 2007
