Over 400,000 free cans distributed across the GCC including 300,000 in Saudi Arabia

Jeddah, 23 April 2007: Pepsi Max is conducting a hype drive across the GCC with a huge sampling campaign targeting youth at the places where they congregate, including universities, billiard halls, internet cafes and areas outside shopping malls.

To promote the campaign theme "MAX your life -100% taste 0% sugar, more than 400,000 free cans will be distributed including 300,000 allocated for Saudi Arabia.

"Pepsi Max is a great drink with a great taste and we want more people to try it." said Dana Khoury, Marketing Manager, Colas - GCC markets "It's a no sugar beverage with maximum Pepsi taste that has a lot of cool appeal for teenagers and by popularizing the sampling with fun activities such as competitions and attractive prizes we are sure to attract a lot of attention."

The competitions include guessing the number of Pepsi Max cans in the trunk of a Mini-Cooper car, a driving contest to break a set time record, a parking competition, and repeating a complex Pepsi Max sentence ten times without a fault. The youth-oriented prizes include mobile phones, wrist watches and a chance to win other exciting prizes.

To add an aspirational twist to this drive, it will be linked back to a supporting advertising campaign, a television commercial that is centered on the concept "Things to do before 30" such as "Be the Boss", "Become Famous'' and 'Drive a Sports Car". The month-long Pepsi Max sampling campaign is being held during weekends and is scheduled to end in May 2008.

-Ends-

About PepsiCo International
PepsiCo International is one of the world's premier consumer products companies focused on convenience foods and beverages. With a presence in the GCC dating back more than 50 years, Pepsico today operates through a network of ten local bottlers, producing and marketing products which include Pepsi Cola, Mirinda, 7UP, Mountain Dew, Tropicana and Aquafina.

For further information please contact:
Salma Kanaan
TRACCS Public Relations
Phone: + 971 4 367 2530
Fax: + 971 4 367 2531
E-mail: salma@traccs.net

© Press Release 2008