Sharjah, UAE - Patchi, the world famous chocolatier, recently announced the opening of its newest outlet in the UAE, at the Sahara Mall in Sharjah. The phenomenal growth of Patchi, due to the increased demand for its range of products both nationally and internationally, has prompted the rapid expansion of its outlets in recent years.
The interior of the new Patchi outlet is decorated in bright eclectic colors, providing respite for those who wander in. Once inside, shoppers are offered the widest possible variety of superb heartwarming chocolates, gifts and packaging to choose from, which makes buying chocolate a truly pleasurable experience.
"Patchi's objective is to give all chocolate lovers the opportunity to enjoy Patchi chocolates wherever they are in the world. We are now delighted to present this opportunity to chocolate connoisseurs in Sharjah", commented Mr Nabil Saadeh, General Manager, UAE. He also added: "The UAE market presents significant opportunities for Patchi and our growth in this market over the years has been phenomenal. Our newest outlet has a wide product offering of decorated chocolates to suit all tastes and occasions."
Patchi's strength lies undeniably in the unparalleled quality of its chocolate. Its exclusive ingredients and 52 variations - with almonds, praline, dates, pistachio, coffee grain and 'light' chocolate - make it an internationally acclaimed confectionery.
Patchi also offers the Gourmandines and Patchino collection aimed at different segments of the market. Their range of decorated chocolates for special occasions provides gift ideas for weddings, baby showers, Ramadan, Christmas, Valentine's day, Diwali, Mother's day and Easter.
Through a product diversification strategy, Patchi has successfully introduced a range of exclusive luxury and lifestyle products to complement its delicious chocolates. Customers can choose from an exclusive range of crystal, porcelain, silverware presentation items and giftware from brands like: Rosenthal, Versace, Bvulgari, Iceberg, Christian Lacroix and Crystal de Sevre. In addition to this, Patchi runs its own silverware industry specializing in various table requirements such as cups, trays and plates with rich varied designs, handmade by artists.
Other complementary items introduced by Patchi are the exquisite gift boxes, which form an integral part of Patchi's package. From delicately decorated boxes and baskets to exquisite artificial roses, all of them are superbly designed to enhance the presentation value of Patchi products.
Patchi was founded by Nizar Choucair in 1974, in Lebanon, under the resolute principles of uncompromising quality and pioneering spirit both of which have made the Patchi name synonymous with innovative elegance in the world of fine chocolate, special occasion mementos and exquisite gift items.
For over a quarter of a century, Patchi has evolved to place itself at the top of the chocolate making industry in the Middle East. Currently the company has 106 outlets in 33 countries around the world with outlets as far as the Ivory Coast, Europe, Canada and the US.
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For more information, please contact:
Nadine Farra
Rawaj International
Tel: 04-3913560
Fax: 04-3913564
E-mail: rawajinternational@rawajinternational.com
© Press Release 2005
