Dubai, United Arab Emirates, September 01 , 2014 - Panasonic will exhibit in Hall 5.2 a/b at the Internationale Funkausstellung Berlin 2014 (IFA), one of the largest consumer electronics fairs in the world, to be held at Messe Berlin, Germany, from September 5 to 10, 2014. Under the theme of "A Better Life, A Better World," the Panasonic booth will present new experiences and value-added products and services that make life better, from digital AV equipment and home appliances to solutions for businesses.
According to Anthony Peter, Director, Corporate Communications, Panasonic Marketing Middle East &Africa, "IFA is one of the key global convergence points for the world's consumer electronics industry. This international event presents the latest products and creates an ideal platform for visitors from all over the world to witness the latest innovations. Visitors to our booth will have the opportunity to view the line-up of our new products and best in class innovative technologies including 4K solutions for consumer and professional applications, temperature controlled cooking appliances, nanoe technology empowered beauty care solutions and much more."
Main exhibits at Panasonic IFA Booth
Panasonic will present sophisticated lifestyles of the near future, taking full advantage of the company's diverse range of products. In the center of the 3,300-square-meter booth will be a living space with a variety of home appliances blended well into the surroundings. Through demonstrations, Panasonic will propose new benefits that home electronics and household appliances can create in daily living spaces, including kitchen and living room.
In addition to Panasonic's 4K product line for consumers, which is expanding to include devices that let them enjoy "watching" (TVs) and "capturing" (digital still and video cameras), visitors will find the company's 4K solutions for professionals such as camcorders, digital signage equipment, and tablets.
Home entertainment products on display will focus on 4K models of Panasonic's VIERA TVs delivering the highest picture quality. A wide range of services will also be presented including TV Anywhere, which allows you to enjoy TV and recorded content in Blu-ray Disc Recorders wherever you are, and features unique to Europe1 such as SAT IP, which enables you to access satellite broadcasting without a tuner.
Panasonic will also exhibit audio products that offer a variety of ways to enjoy music at home and outdoors, including a series of All Play-compatible multi-room network audio products and high-resolution audio headphones. Imaging products in this area will offer visitors new ways to enjoy photos and video through Panasonic's 4K imaging products, such as the LUMIX FZ1000, and GH4 cameras, and A500 wearable camcorder, all of which are capable of capturing 4K video.
The cooking appliances area will feature Panasonic's high-quality built-in appliances, including its induction hob. The company's own temperature control technology in the induction hob will be introduced through live shows by Japanese cuisine instructor-chefs from the Tsuji Culinary Institute of Osaka on the cooking demo stage.
Beauty care and grooming products in this corner will focus on Panasonic's nanoe technology. Visitors can learn the benefits of such Panasonic nanoe products as hair dryers, hair irons and shavers through firsthand experience and demonstrations by professional hair stylists.
Washers and dryers on display will highlight Panasonic's unique steam technology and auto-care function, which will be introduced for the first time in Europe.
Panasonic will introduce examples of corporate solutions offered in Europe, including its cloud monitoring service, energy-related systems for homes, and batteries for electric vehicles.
In addition, Panasonic's "Future Craft" design philosophy and products designed based on the philosophy will also be introduced at the booth.
Notes for Attending Journalists
Press Conference
Panasonic's press conference will be held on Wednesday, September 3, 2014 from 3:00 to 3:45 p.m. (CEST) at the Panasonic Booth.
Panasonic Booth and Related Websites
Panasonic LIVE @ IFA (www.panasonic.com/ifa) - The online broadcast will bring Panasonic IFA experience to people around the world. This includes Panasonic's press conference as well as the company's latest products, technologies and solutions on display and demonstrations from the Panasonic Booth.
Press kit website (http://www.panasonic.eu/ifa2014/)- Press releases, photos and video will be available for download from 3:45 p.m. (CEST) on September 3, 2014.
About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.
About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.
PMMAF website: http://www.panasonic.com
Issued by Panasonic Marketing Middle East and Africa (PMMAF).
For media queries, please contact:
Lisa George/Natasha Pradeep, Iris PR, Dubai, UAE. Tel: +97144341207, Fax: +97144341163. E-mail: Lisa@irispr.net/ Natasha@irispr.net. Mobile : 00971 55 107 8561
Padma Venu
Corporate Communications Department
Panasonic Marketing Middle East and Africa
00971 4 8862142
padma@ae.panasonic.com
© Press Release 2014
