Dubai, January 2, 2008 - Panasonic, one of the industry leaders behind the development of Blu-ray Disc technology and the market leader in Plasma television, today announced the availability of the DMP-BD10A, Panasonic's next generation Blu-ray Disc player. The DMP-BD10A features an audio upgrade package that brings high end surround audio to the viewing experience via the inclusion of 7.1 channel surround, Dolby True HD and DTS-HD High Resolution Audio decoding technology.

The new model features a newly enhanced version of VIERA Link, a function that lets you operate multiple connected components with one remote control. For example, when the DMP-BD10A is connected to a Panasonic VIERA flat-panel TV with an HDMI cable, you can turn on the DMP-BD10A and switch the TV's input source to the DMP-BD10A using only the VIERA remote control.

"Panasonic is deeply committed to the success of Blu-ray", commented Yasuo Kimoto, Product Manager, Panasonic Marketing Middle East. "High definition entertainment is a truly unique experience and nothing powers the HD experience like Blu-ray."

In addition to playing pre-recorded Blu-ray movie discs, the DMP-BD10A plays conventional standard-definition DVDs and conventional CDs. Combining Panasonic's acclaimed image-enhancing functions with the latest 7.1-channel surround sound technology, the DMP-BD10A is an outstanding video and audio upgrade to any home cinema system. It also sets a high standard for convenience in the HDTV age, with its ability to play recordings from an HD video camera and the easy operation provided by the enhanced VIERA Link function.

"With the continuing flow of hit movie titles on Blu-ray, combined with aggressive pricing and the increasing awareness of consumers about the unique entertainment experience provided by high definition, the future looks very bright for Blu-ray", added Kimoto.

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Editor's Note:
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$77.19 billion for the year ended March 31, 2007. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net. Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East FZE (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.

For further information, please contact:
Ajit Nair
Corporate Communications Department
Panasonic Marketing Middle East FZE
P.O.Box 17985, Jebel Ali,
Dubai, UAE
Tel: +971 4 8819880
Fax: +971 4 8814311
Web site: www.panasonic.co.ae

For further information, please contact:
Orient Planet, PR & Marketing Communications
P.O. Box 23345, Dubai UAE
Tel: 00 971 4 3988901,
Fax: 00 971 4 3988941
Email: info@orientplanet.com
Website: www.orientplanet.com

© Press Release 2008