Dubai Decorated with Giant Bows and Pink Banners as Part of BurJuman's Safe and Sound Breast Cancer Awareness Program
Dubai, United Arab Emirates
Residents of Dubai have been unable to miss BurJuman's latest initiative which has seen streets, roundabouts, parks, bridges, cars and trees adorned with giant bows and pink ribbons.
Marking the ninth consecutive Safe and Sound campaign, BurJuman's aim is to raise national awareness of the disease and they have hence launched a range of initiatives across the UAE which include a walkathon, a fashion show, art exhibitions and musical performances, 'tied' together with pink ribbon.
A total of 260 trees have been adorned with pink bows, banners, flags and signs, as have numerous city landmarks including the BurJuman Mall, the Trade Centre Roundabout, Karama Bridge, Safa Park and Al Diyafa Street. In addition, 'pink' cars driven by 'pink' volunteers have been whizzing across town, delivering pamphlets containing important information on the "do's and don'ts" of self examination.
"We have an important message to get across and we therefore hope that, by 'painting' the town pink, we have made very serious inroads into driving this campaign forward," said Sabina Khandwani, head of PR and marketing, BurJuman.
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About BurJuman
The haven of luxury shopping, the residence of high-fashion BurJuman today has the world's largest concentration of high fashion luxury shopping brands. Here's where the leading fashion icons mingle comfortably with one another. Louis Vuitton, Dior, Chanel, Hermes, Valentino, Prada, Moschino, Dolce and Gabbana, Versace, Emanuel Ungaro, Loewe, Etro, Cartier, Van Cleef & Arpels, Christian Lacroix, Salvatore Ferragamo, Just Cavalli, and many more. Temptations abound, but the feeling of getting the finest in an ambience of absolute comfort and luxury is wonderful. With over 300 leading fashion stores including Saks 5th Avenue, you'll always be spoilt for choice.
Located in the heart of Dubai, the BurJuman Centre is a distinctive landmark which comprises over 2.8 million square feet of space. The centre's atrium courtyards, beautiful seating and abundant foliage create a relaxed yet vibrant shopping environment.
You can also choose from a wide selection of restaurants, a food court and cafes.
© Press Release 2006
