Sadolin Paints Oman Ltd (SPOL) aims to boost sales through re-branding and re-positioning its best selling wall emulsion brands throughout GCC.
Already enjoying a 40% market share in Oman, the company has an impressive string of technical awards and accreditations to its name, including being the first Omani paint company to be awarded His Majesty's Cup for Excellence, and the only paint company in the Middle East to be awarded ISO 9001, ISO14001 and OHSAS 18001 Certification.
The company's new emulsions have an all Arabic branding. In order to reflect the quality and prestige of the range of interior and exterior emulsions; new attractive packaging has been introduced. The new containers have detailed directions for use in both Arabic and English on the reverse.
M.M.Khan, General Manager SPOL said: "We have reviewed the way we communicate with our customers in our drive to win an even bigger share of the market by promoting our products and capabilities to a wider audience.
"As choice becomes wider and consumers become ever more sophisticated in their tastes, we need to continually review every aspect of our marketing and communications strategy to make sure we stay ahead of our competitors.
'We already enjoy an enviable reputation for top quality products and customer service, and by re-positioning our brands we aim to make SPOL the automatic brand of choice for the vast majority of paint and decorative finish buyers."
SPOL has a technical licensing agreement with Akzo Nobel, the No 1 Paint Company in the world for its decorative paints and furniture lacquers. SPOL's recently launched interior emulsions are all environmentally-friendly products, the first of its kind in the GCC. Keeping with the requirements for tough exterior coatings in the GCC, Sadolin's new range of exterior emulsions are formulated with 100% acrylic.
In Oman, the high tech manufacturing plant at Rusayl has a capacity of 20 million litres and supports the largest network of Colour Point outlets and dealers in Oman as well as Bahrain, Qatar, Dubai and distributors in Kuwait and Yemen.
Using the latest point of sale technology, customers can have their paints mixed and tinted in a wide range of shades to suit all types of dcor, suitable for a variety of surfaces including wood, metal and cement.
-Ends-
© Press Release 2006
